Brand Marketing Leader: LatAm & Mexico Growth

Techtronic Industries Power Equipment; Anderson (SC); On-site; USD 85,000 - 120,000; Full time

Job summary

TTI Consumer Power Tools, Inc. dba TTI Power Equipment in Anderson, SC, seeks a Brand Marketing Manager to lead the division's brand marketing strategy across Mexico and Latin America.

You will manage a high-performing team and partner with Sales, Channel Marketing, and Product teams to drive launches, promotions, and campaigns. Ideal candidates are strategic, communicative, and collaborative, with a passion for brand storytelling, digital marketing, and developing innovative strategies to grow

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Bilingual proficiency in English and Spanish (written and verbal) required; Portuguese a plus.
• 3+ years of experience managing people and leading cross-functional teams.
• Experience managing marketing budgets, agency partnerships, and external vendors.
• Proficiency with video editing software and experience creating digital content for social media platforms.
• Strong project management, organizational, and leadership skills with the ability to manage multiple priorities in a fast-paced environment.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Creative thinker with a passion for brand building, storytelling, and identifying innovative ways to grow the business.

Responsibilities

• Lead the development and execution of integrated brand marketing strategies across Mexico and Latin America markets.
• Manage and develop a team responsible for executing brand marketing initiatives across Mexico and Latin America.
• Serve as the primary Brand Marketing representative for Mexico and Latin America leadership meetings.
• Collaborate with Sales, Channel Marketing, Product Marketing, Brand Marketing and other cross-functional teams to identify growth opportunities.
• Partner with internal and external agency partners to maximize marketing impact.
• Guide social media content development, creative execution, and influencer marketing direction.
• Monitor marketing performance across channels and optimize campaigns to drive growth.
• Oversee the regional brand marketing budget including influencer marketing, paid media, agencies, and content creation.

Skills

Brand strategy

Team leadership

Cross-functional

Digital marketing

Communication

Project management

Bilingual English/Spanish

Influencer marketing

Creative thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Tools

Video editing software

Job description

TTI Consumer Power Tools, Inc. dba TTI Power Equipment in Anderson, SC, seeks a Brand Marketing Manager to lead the division's brand marketing strategy across Mexico and Latin America.

You will manage a high-performing team and partner with Sales, Channel Marketing, and Product teams to drive launches, promotions, and campaigns. Ideal candidates are strategic, communicative, and collaborative, with a passion for brand storytelling, digital marketing, and developing innovative strategies to grow