Landing Page Developer – DTC Growth (Shopify/Replo)

Purity Products; Plainview (NY); Hybrid; USD 70,000 - 80,000; Full time

Benefits offered by this job

Performance bonus

Medical, dental, vision, and 401(k)

Real ownership of CRO program

Job summary

Purity Products is hiring a full-time Landing Page Builder to own the build, deployment, and performance of every page in our fast-growing funnel. You’ll work with Replo and AI-generated HTML/CSS/JS to create mobile-first landing pages on our Shopify storefronts.

On the Growth team, you translate briefs into live pages, QA before go-live, and track performance (CTR, conversions). You’ll collaborate with the media buyer and ecommerce manager to optimize offers across brands.

Qualifications

• 1+ years building landing pages for paid traffic.
• Strong understanding of direct-response landing page fundamentals.
• Experience with AI coding tools is a plus.

Responsibilities

• Build and deploy Meta landing pages on Shopify storefronts using Replo and AI-generated HTML/CSS/JS.
• Use AI coding tools as primary build method: prompt, iterate, review the output, and fix what the tools get wrong.
• Translate briefs into live, mobile-first pages that match the ad and optimize layout, CTAs, and social proof for conversion.
• Track landing page performance (CTR, conversions, CPA) and propose changes based on data and session recordings.
• Wire the commerce layer: Shopify variant IDs, direct-to-checkout flows, and cart logic; ensure accurate tracking across Meta and Shopify.
• Review session recordings weekly to identify friction points and ship fixes on a cadence.

Skills

AI coding tools

Landing page build

Shopify

Replo

Analytics

Mobile-first

Tools

Shopify

Replo

Intelligems

VWO

Job description

Purity Products runs a high-velocity Meta acquisition program across a growing lineup of supplement brands. Every week we launch new ads, new offers, and new landing pages, and the pages are where the money is won or lost. We're hiring a full-time Landing Page Builder to own the build, deployment, and technical performance of every page in that funnel.

You’ll sit on the Growth team alongside our media buyer, creative lead, ecommerce manager, and creative strategy consultant, and you’ll be the person who turns an approved copy brief into a live, fast, correctly-tracked page — usually within a day or two. This is a hands-on production role, not a strategy or design role, and most of the building happens with AI coding tools.

You’ll direct Claude Code, Codex, and similar tools to generate and modify the pages, then QA, wire, and ship them. You don't need to be a software engineer — you need to be fast, fluent with these tools, and careful about what goes live.

Location: Plainview, NY — Hybrid (4 days on-site/half-day Friday)

Employment Type: Full-Time

Compensation: $70,000-$80,000 Based on Experience

What you'll do

• Build and deploy Meta landing pages on our Shopify storefronts using Replo and AI-generated HTML/CSS/JS — advertorials, listicles, persona pages, mechanism explainers, click-through pages, and marketplace-style PDPs.
• Use Claude Code, Codex, and similar AI coding tools as your primary build method: prompt, iterate, review the output, and fix what the tools get wrong.
• Take copy briefs from Google Docs and translate them into finished, mobile-first pages that match the ad they're paired with — and bring your own point of view on layout, CTA placement, buy-box design, and social proof so the page converts, not just renders.
• Study what competitors and top DTC supplement brands are doing on their landing pages and funnels — offer structures, page formats, buy boxes, checkout flows — and bring concrete recommendations to the team that we can test.
• Track landing page performance (CTR to checkout, conversion rate, CPA by page) and propose and implement changes based on what the data and session recordings show.
• Wire the commerce layer: Shopify variant IDs, Loop subscription selling plans, buy boxes, direct-to-checkout flows, and cart logic (clear-and-add CTAs, click locks, anchor behavior).
• Own tracking on every page: Meta Pixel and events, UTM handling, and clean attribution between Meta and Shopify.
• Clone and version pages quickly for offer and creative tests (e.g., duplicate listicles carrying a new offer against a control), and set up split tests in Intelligems.
• Review session recordings weekly, identify friction points (broken anchors, lazy-load issues, cart errors, repeat-click bugs), and ship fixes on a set cadence.
• QA every page across devices before ads go live and monitor after launch for load speed, errors, and conversion leaks.
• Keep the page slate documented and tasks current in Asana; communicate daily in Teams.
• Recreate or adapt static creative assets for on-page use when needed (Canva, Higgsfield, or similar).

What we're looking for

• High familiarity with AI coding tools — Claude Code, OpenAI Codex, Cursor, or similar. You use them daily and know how to get production-ready output out of them.
• A track record of building landing pages that actually convert for paid traffic — you can point to pages you built and talk about what moved the numbers.
• Strong understanding of direct-response landing page fundamentals: hooks, page structure, offer presentation, social proof, and buy-box and CTA design.
• A habit of studying competitors' funnels and pulling ideas from what's working in the market, then turning them into testable changes on our pages.
• 1+ years building landing pages for paid social or DTC ecommerce.
• Hands-on Shopify experience — themes, products/variants, checkout behavior. Experience with Replo (or a comparable page builder) is a big plus.
• Familiarity with subscription apps (Loop, Recharge, or similar) and split-testing tools (Intelligems, VWO, or similar).
• Comfortable setting up and verifying Meta Pixel events and UTM parameters, and troubleshooting attribution gaps.
• Experience using session-recording tools (Microsoft Clarity, Hotjar, or similar) to find and fix funnel issues.
• Mobile-first mindset — you build for the phone screen first and check desktop second.
• Fast, organized, and comfortable shipping several pages a week with tight turnaround and minimal hand-holding.
• Able to make a page match a brief exactly and flag compliance or technical issues before they go live, without rewriting copy or redesigning on preference.

Nice to have

• Supplement, health, or wellness DTC experience.
• Familiarity with Klaviyo, Canva, or AI image tools (Higgsfield, Midjourney, etc.).
• Basic understanding of Meta ad account structure and how landing page performance feeds media-buying decisions.

What We Offer

• Performance bonus opportunity
• Medical, dental, vision, and 401(k)
• Real ownership of a growing CRO program
• Multiple brands, meaningful traffic, and visible business impact
• A collaborative, supportive team environment

Purity Products is an equal opportunity employer. We welcome applicants of all backgrounds and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.