KOL Manager (Web3 Influencer Marketing)

Cointelegraph; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

A leading PR & Marketing agency in the crypto space is seeking a proactive KOL Manager to enhance influencer marketing efforts. This fully remote role involves engaging with Key Opinion Leaders, coordinating campaigns, and analyzing performance to support clients' marketing objectives.

Benefits

Fully Remote

Generous PTO

Career Advancement

Continuous Learning

Qualifications

• 3+ years of experience in influencer/KOL marketing, preferably in Web3.
• Excellent communication skills in English.
• Understanding of the Web3 community and influencer engagement.

Responsibilities

• Create a strategy for long-term KOL cooperation.
• Identify and engage relevant influencers in the Web3 space.
• Analyze campaign performance and provide optimization recommendations.

Skills

Communication

Analytical skills

Organizational skills

Job description

About Us:

Formula by Cointelegraph is a full-service PR & Marketing agency powered by the world’s leading crypto media. We specialize in delivering impactful campaigns for clients in the Web3 space.

Role Overview:

We are seeking a proactive and organized KOL Manager to enhance our influencer marketing efforts. In this role, you will be responsible for identifying, engaging, and coordinating with Key Opinion Leaders to support our clients' marketing objectives. You will work closely with the SMM Lead to ensure that influencer activities align with overall social media strategies.

Responsibilities:

• Create a Strategy of KOL long-term cooperation.
• KOLs relations.
• Identify and Engage KOLs: Research and connect with relevant influencers in the Web3 space to establish collaborative relationships.
• Coordinate Campaigns: Plan and execute KOL activities, including support for events, product launches, and other marketing initiatives.
• Manage KOL Database: Develop and maintain an up-to-date database of KOLs, segmented by region, topic, and other relevant criteria.
• Analyze Performance: Monitor campaign results, prepare reports, and provide recommendations for optimization.
• Collaborate with Team Members: Work closely with the SMM Lead, content managers, and other specialists to ensure cohesive strategies.

Requirements:

• 3+ years of experience in influencer/KOL marketing, preferably within the Web3 or related industries.
• Excellent communication skills in English, both written and verbal.
• Understanding of the Web3 community and the nuances of influencer engagement in this space.
• Analytical skills: Ability to assess campaign effectiveness and suggest improvements.
• Organizational skills: Capable of managing multiple projects simultaneously and meeting deadlines.

Nice to Have:

• Experience working with international teams and projects in the Web3 sector.
• Familiarity with tools for managing KOL campaigns and analytics.
• Awareness of trends and dynamics within the crypto industry.

Benefits

• Fully Remote: Enjoy the freedom to work from any location around the globe.
• Generous PTO: Recharge with paid time off — because your well-being matters.
• Industry Leader: Be a part of a trailblazing organization that sets the standard in its field.
• Career Advancement: Elevate your professional journey within a community of world-class experts.
• Continuous Learning: Experience unparalleled growth and development opportunities.