K-12 Market Development & Educator Insights Lead

Wilson Language Training Corp.; United States; On-site; USD 83,000 - 110,000; Part time

Job summary

Wilson Language Training Corp. is seeking a market development professional on a contract basis, starting immediately through mid-June 2027.

The role will connect Product and Product Marketing with educators, recruit participants for product testing and research, and help plan a customer summit while turning educator insights into actionable guidance. You will support market research via surveys and focus groups, analyze results with cross-functional teams, and deliver clear summaries and

Qualifications

• Proven experience in market development, customer research, customer engagement, or a similar role.
• Experience in the K-12 education market strongly preferred; existing relationships with educators or school leaders are a plus.
• Experience recruiting and managing participants for research studies, pilots, or beta programs.
• Experience planning and running surveys and focus groups.
• Strong analytical skills, with the ability to spot trends in qualitative and quantitative feedback and turn them into clear takeaways.
• Experience planning or coordinating customer-facing events.
• Excellent communication and relationship-building skills.
• Strong organizational and project management skills, with the ability to manage multiple projects and participant groups at once.
• Available to start immediately and commit through mid-June 2027.

Responsibilities

• Recruit customers to take part in product feedback opportunities, including product testing, content reviews, and feedback sessions on product vision and rationale.
• Manage participant outreach, scheduling, communications, and follow-up to keep engagement strong throughout each feedback activity.
• Recruit attendees for a customer summit and support its planning and execution, including capturing feedback on the product and how we position it in the market.
• Support market research, including surveys and focus groups, that informs how we position and message the product.
• Analyze feedback and research results with the Product and Product Marketing teams to identify key trends, gaps, and areas that need more input.
• Turn findings into clear summaries and recommendations that support product development and go-to-market planning.
• Keep organized records of participants, activities, and feedback across projects.
• Partner with cross-functional teams to align on recruiting needs and timelines.
• Deliver against agreed timelines and report status regularly to the Director of Product Marketing.

Skills

Market development

Customer research

Customer engagement

K-12 education

Educator relations

Recruitment & research

Surveys & focus groups

Data analysis

Event coordination

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Education, or related field

Job description

Wilson Language Training Corp. is seeking a market development professional on a contract basis, starting immediately through mid-June 2027.

The role will connect Product and Product Marketing with educators, recruit participants for product testing and research, and help plan a customer summit while turning educator insights into actionable guidance. You will support market research via surveys and focus groups, analyze results with cross-functional teams, and deliver clear summaries and