K-12 Education Media Relations Leader

DLR Group; Overland Park (KS); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Four‑day in‑office model

Employee ownership

Equal opportunity employer

Job summary

DLR Group is seeking a high-energy media relations professional to lead the K-12 Education sector’s external communications and influencer engagement. You will shape how the world sees our design expertise and thought leadership, partnering with sector leaders, design teams, and industry media.

You will drive multi‑channel campaigns, measure outcomes, and ensure brand voice is consistent across all channels while collaborating with internal stakeholders and external partners.

Qualifications

• Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field.
• 5+ years of marketing communications experience in a professional services environment, preferably the A/E/C industry.
• Demonstrate a sense of urgency to manage and prioritize multiple concurrent deadlines.
• Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to articulate a clear point of view on complex issues in clear, concise communications.
• Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners.
• Keen understanding of integrating marketing tactics with traditional and social media as part of communications campaigns to attract, engage, convert, and retain clients and talent.
• Strong project and people management skills –ability to quickly build consensus, and positively 'manage up' to get senior level individuals to support established processes with input and insight in a timely manner.

Responsibilities

• Develop a media relations plan and execute it to a calendar, including promotion of specific business plan projects, design ideas, and thought leadership.
• Research, write, proofread, and edit media and communications content.
• Bring a keen understanding of the current media landscape and how to forge relationships with trade, consumer, news, and digital media contacts.
• Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns.
• Be a creative person who can "think on their feet" beyond the traditional approach to PR and exploit opportunities within new media.
• Establish KPIs for media activities and measures of success for media outreach and marketing campaigns.
• Champion brand standards, voice, and style into all marketing content.
• Collaborate with Sector Marketing Leader to support marketing strategy with identified multi‑channel campaigns and ensure that media and thought leadership are leveraged across the marketing ecosystem; to identify, process, and filter ideas to ensure relevance to target audiences; and to support growth goals identified in the sector(s) marketing strategy in the sector(s) content strategy.
• Digital team to promote media and top design stories / thought leadership on digital (including social) platforms or with emerging media methods.
• Peer Media Managers to ensure that cross‑sector opportunities are identified and strategically promoted.

Skills

Strategic thinking

Oral & written comms

Cross-functional collaboration

Media relations

Project management

Education

Bachelor's degree

Tools

MuckRack

Deltek Vantagepoint

InDesign

PowerPoint/Teams

Job description

DLR Group is seeking a high-energy media relations professional to lead the K-12 Education sector’s external communications and influencer engagement. You will shape how the world sees our design expertise and thought leadership, partnering with sector leaders, design teams, and industry media.

You will drive multi‑channel campaigns, measure outcomes, and ensure brand voice is consistent across all channels while collaborating with internal stakeholders and external partners.