K-12 Education Media Lead | Design Firm

DLR Group; Omaha (NE); Hybrid; USD 90,000 - 130,000; Full time

Job summary

DLR Group is seeking a high-energy media relations professional to lead media relations strategy for our K-12 Education sector, shaping how the world sees our design expertise and thought leadership. You will collaborate with the sector marketing leader, design teams, and subject matter experts to build relationships with industry media, trade associations, and key influencers.

This role also emphasizes developing proactive campaigns, measuring outcomes, and elevating brand voice across digital

Qualifications

• Bachelor's degree in integrated marketing communications, public relations, journalism, or a related field.
• 5+ years of marketing communications experience in a professional services environment, preferably the A/E/C industry.
• Demonstrate a sense of urgency to manage and prioritize multiple concurrent deadlines.
• Strategic thinker with exceptional oral communications, writing, and editing skills, with the ability to articulate a clear point of view on complex issues in clear, concise communications.
• Strong interpersonal skills to foster relationships and navigate cross functionally across different firm teams and with outside partners.
• Keen understanding of integrating marketing tactics with traditional and social media as part of communications campaigns to attract, engage, convert, and retain clients and talent.
• Strong project and people management skills –ability to quickly build consensus, and positively 'manage up' to get senior level individuals to support established processes with input and insight in a timely manner.

Responsibilities

• Develop a media relations plan and execute it to a calendar, including promotion of specific business plan projects, design ideas, and thought leadership.
• Research, write, proofread, and edit media and communications content.
• Bring a keen understanding of the current media landscape and how to forge relationships with trade, consumer, news, and digital media contacts.
• Establish a high bar for sharp ideas, flawless execution, and measurable results from integrated marketing campaigns.
• Be a creative person who can think on their feet beyond the traditional approach to PR and exploit opportunities within new media.
• Establish KPIs for media activities and measures of success for media outreach and marketing campaigns.
• Champion brand standards, voice, and style into all marketing content.
• Collaborate with Sector Marketing Leader to support marketing strategy with identified multi-channel campaigns and ensure that media and thought leadership are leveraged across the marketing ecosystem.

Skills

Oral communication

Writing/editing

Strategic thinking

Cross-functional collaboration

Media relations

Project management

Education

Bachelor's degree in integrated marketing communications, public relations, journalism, or related field

Tools

Adobe Creative Suite (InDesign)

Microsoft Office (PowerPoint, Teams)

Muck Rack

Deltek Vantagepoint

Job description

DLR Group is seeking a high-energy media relations professional to lead media relations strategy for our K-12 Education sector, shaping how the world sees our design expertise and thought leadership. You will collaborate with the sector marketing leader, design teams, and subject matter experts to build relationships with industry media, trade associations, and key influencers.

This role also emphasizes developing proactive campaigns, measuring outcomes, and elevating brand voice across digital