K-12 District Education Advocate - Strategic Sales

black.ai; Austin (TX); Remote; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a District Engagement Advocate to drive K–12 education transformation through design. This role focuses on engaging with major school districts, ensuring successful adoption of Canva’s tools. The ideal candidate will have experience in the U.S. education market and a passion for enhancing student learning. Flexible work options and relocation support are available for candidates interested in joining the Austin team.

Benefits

Equity packages

Health benefits plans

401(k) retirement plan

Inclusive parental leave policy

Annual Vibe & Thrive allowance

Flexible leave options

Qualifications

• Experience with the U.S. district education market.
• Proven edtech sales or purchasing expertise.
• Strong grasp of how schools adopt new tools.

Responsibilities

• Lead all aspects of the sales cycle for prospect accounts.
• Engage and nurture relationships with district stakeholders.
• Represent Canva at events as a thought leader in K–12 edtech.

Skills

Communication

Collaboration

Business Planning

Thought Leadership

Growth Mindset

Job description

Job Description

Join the team redefining how the world experiences design.

Hello, hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, but we've made our way from down under, to a campus in Austin, Texas which is now home to our US operations. You have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

• Own the district sales process – Lead all aspects of the sales cycle for your prospect accounts, including research, outreach, technical discovery, negotiation, contracting, and handoff to Customer Success Managers.
• Build relationships with key district stakeholders – Engage and nurture relationships with decision-makers, influencers, and champions to navigate procurement and review processes, and ensure a smooth transition to post-sale success.
• Communicate Canva’s value – Clearly and compellingly articulate the transformative impact of Canva as a classroom tool, and advocate for district-wide adoption.
• Be an ambassador for Canva for Education – Represent Canva at events and online as a thought leader in K–12 edtech, growing your presence to help amplify our mission and impact in education.
• Leverage data to guide strategy – Analyze usage patterns and sales data to inform your approach and identify emerging trends to share with internal teams including Sales, Success, Product, and Marketing.
• Deliver value to customers and Canva – Operate a healthy, strategic pipeline that supports educational transformation and outcomes aligned to agreed goals with district partners.

You're probably a match if

• You have experience with the U.S. district education market – You understand classroom technology and can effectively engage with district leaders on how Canva enhances student learning through design and collaboration.
• You bring proven edtech sales or purchasing expertise – Based on experience in sales or as a key part of the purchasing cycle with a school district, you’re confident navigating the K–12 SaaS sales process. You embrace the challenge, persistence, and risk-taking it requires.
• You collaborate with ease – You thrive when working closely with your immediate team and cross-functional partners to achieve shared goals.
• You understand how to implement new technologies – You have a strong grasp of how schools and districts adopt new tools and what it takes to ensure successful district-wide rollouts.
• You’re an effective communicator – You simplify complex ideas, communicate with clarity, and confidently present compelling narratives to customers and internal teams.
• You have strong business planning skills – You can move seamlessly from strategic planning to execution, consistently delivering high-impact results.
• You bring thought leadership to your work – You understand how to use social media and other platforms to educate and influence, with a proven ability to drive awareness and engagement.
• You have a growth mindset – You’re always looking to learn, grow, and level up your skills—while having fun along the way!

About the team

The District Engagement Advocates team at Canva plays a pivotal role in our mission to transform education through design. This role focuses on engaging with the largest K–12 school districts across the U.S. and Canada (25,000+ users), guiding them toward a free, district-wide Canva rollout.

Passionate about education and deeply attuned to the needs of K–12 educators and district leaders, the Advocate serves as a trusted partner and thought leader—both in-person and virtually—within the education community.

They are responsible for generating interest and excitement around Canva for Districts, proactively prospecting, networking, and conducting outreach to potential champions at large districts. Through this engagement, they communicate the value and impact of a district-wide rollout, and support those champions through procurement, legal, and technical discussions. Once the agreement is signed, the Advocate ensures a smooth transition to the Customer Success team for implementation and long-term partnership.

Above all, our District Engagement Advocates are driven by a desire to make a meaningful difference in the lives of students. They are committed to helping educators deliver engaging, future-focused learning experiences that empower students with the skills they need to thrive in the 21st century.

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too
• Health benefits plans to support you and your wellbeing
• 401(k) retirement plan with company contribution
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
• Open to candidates across the U.S. and excited to offer relocation support for those interested in joining us in Austin, TX.

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.