K-12 District Education Advocate - Strategic Sales

Canva; Austin (TX); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading company is seeking a K-12 District Education Advocate to drive sales in the U.S. education market. This role involves leading the sales cycle, engaging with district leaders, and advocating for Canva's educational tools. The ideal candidate will have a strong background in edtech sales, excellent communication skills, and a passion for transforming education. Join a dynamic team focused on making a meaningful impact in students' lives through innovative design solutions.

Benefits

Equity packages

Health benefits plans

401(k) plan with company contribution

Inclusive parental leave policy

Annual Vibe & Thrive allowance

Flexible leave options

Qualifications

• Experience with the U.S. district education market.
• Proven edtech sales or purchasing expertise.
• Understanding of implementing new technologies.

Responsibilities

• Owning the district sales process for prospect accounts.
• Building relationships with key district stakeholders.
• Communicating Canva’s value as a classroom tool.

Skills

Communication

Collaboration

Business Planning

Thought Leadership

Growth Mindset

Job description

K-12 District Education Advocate - Strategic Sales

• Full-time
• Recruitment type: Permanent

Join the team redefining how the world experiences design.

Thanks for stopping by. We know job hunting can be a little time-consuming, so we'll get straight to the point.

Where and how you can work

Our flagship office is in Sydney, Australia, with a campus in Austin, Texas, serving our US operations. You have the choice in where and how you work; we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What you’d be doing in this role

As Canva scales, change continues to be part of our DNA. This role involves:

• Owning the district sales process – leading all aspects of the sales cycle for prospect accounts, including research, outreach, technical discovery, negotiation, contracting, and handoff to Customer Success Managers.
• Building relationships with key district stakeholders – engaging decision-makers, influencers, and champions to navigate procurement and review processes, ensuring a smooth transition to post-sale success.
• Communicating Canva’s value – articulating the transformative impact of Canva as a classroom tool and advocating for district-wide adoption.
• Being an ambassador for Canva for Education – representing Canva at events and online as a thought leader in K–12 edtech to grow our presence and impact in education.
• Leveraging data to guide strategy – analyzing usage patterns and sales data to inform your approach and share emerging trends with internal teams.
• Delivering value to customers and Canva – maintaining a healthy, strategic pipeline that supports educational transformation and outcomes aligned with district goals.

You're probably a match if

• You have experience with the U.S. district education market – understanding classroom technology and engaging with district leaders on how Canva enhances student learning.
• You bring proven edtech sales or purchasing expertise – confident navigating the K–12 SaaS sales process, embracing the challenge, persistence, and risk-taking it requires.
• You collaborate with ease – working closely with your immediate team and cross-functional partners to achieve shared goals.
• You understand how to implement new technologies – knowing how schools and districts adopt new tools and ensuring successful district-wide rollouts.
• You’re an effective communicator – simplifying complex ideas, communicating clearly, and confidently presenting narratives to customers and teams.
• You have strong business planning skills – moving seamlessly from strategic planning to execution, delivering high-impact results.
• You bring thought leadership – using social media and other platforms to educate, influence, and drive awareness and engagement.
• You have a growth mindset – always learning, growing, and having fun along the way!

About the team

The District Engagement Advocates team at Canva is pivotal in transforming education through design. This role focuses on engaging large K–12 school districts across the U.S. and Canada (25,000+ users), guiding them toward a free, district-wide Canva rollout.

Passionate about education and attuned to educators' and district leaders' needs, the Advocate acts as a trusted partner and thought leader—both in-person and virtually—within the education community.

They generate interest and excitement around Canva for Districts, prospect, network, and conduct outreach to potential champions at large districts. They communicate the value of district-wide rollouts and support champions through procurement, legal, and technical discussions. After signing the agreement, they ensure a smooth transition to the Customer Success team for implementation and ongoing partnership.

Above all, our District Engagement Advocates are driven by a desire to make a meaningful difference in students' lives, helping educators deliver engaging, future-focused learning experiences that empower students with essential skills.

What's in it for you?

We work hard toward big goals, but you'll experience moments of magic, connection, and fun at Canva. We also offer benefits to support your success both at work and outside:

• Equity packages – sharing our success
• Health benefits plans for your wellbeing
• 401(k) plan with company contribution
• Inclusive parental leave policy
• Annual Vibe & Thrive allowance for wellbeing, social connection, and more
• Flexible leave options to recharge and support your personal needs
• Open to candidates across the U.S., with relocation support for those interested in Austin, TX.

Visit lifeatcanva.com for more info.

Other stuff to know

We base hiring decisions on experience, skills, passion, and how you can enhance Canva and our culture. Please tell us your pronouns and any reasonable adjustments needed during the interview. We celebrate diverse skills and backgrounds, so even if your skills don’t exactly match, we want to hear from you. Interviews are conducted virtually.