Junior Product Marketing Strategist

TransCore, LP in; Norcross (GA); On-site; USD 48,000 - 68,000; Full time

Job summary

TransCore is seeking an entry-level Associate Product Marketing Specialist to join the Marketing team in Atlanta, GA. You will collaborate with Product Management, Sales, Customer Success, and Engineering to bring new products to market and support market research, competitive intelligence, and go-to-market activities.

This role provides exposure to the full product lifecycle from discovery to commercialization, with responsibilities spanning messaging, campaigns, and sales enablement.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Communications, or a related field.
• 0-3 years of professional experience.
• Strong written, verbal, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to synthesize complex information into clear business recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Curiosity, initiative, and a willingness to learn.

Responsibilities

• Conduct research on transportation, tolling, mobility, payments, and technology markets.
• Analyze customer needs, market trends, competitive dynamics, and emerging industry opportunities.
• Support development of market segmentation, personas, and ideal customer profiles.
• Gather and synthesize customer feedback from sales teams, customers, partners, and industry events.
• Help develop product messaging, value propositions, and positioning frameworks.
• Create content translating technical capabilities into customer benefits.
• Assist in maintaining product messaging libraries and content repositories.
• Support development of product naming, packaging, and pricing initiatives.

Skills

PowerPoint

Excel

Analytical thinking

Presentation skills

Education

Bachelor's degree in Marketing/Business

Tools

CRM

Marketing automation

Analytics

Collaboration tools

Job description

TransCore is seeking an entry-level Associate Product Marketing Specialist to join the Marketing team in Atlanta, GA. You will collaborate with Product Management, Sales, Customer Success, and Engineering to bring new products to market and support market research, competitive intelligence, and go-to-market activities.

This role provides exposure to the full product lifecycle from discovery to commercialization, with responsibilities spanning messaging, campaigns, and sales enablement.