Junior Product Marketing Strategist - Mobility Tech

TransCore; Norcross (GA); On-site; USD 52,000 - 76,000; Full time

Job summary

TransCore is seeking an entry-level Associate Product Marketing Specialist to join our Atlanta, GA office. You will collaborate with Product Management, Marketing, Sales, and Engineering to bring new mobility solutions to market and support market research, messaging, and go-to-market activities.

You'll gain exposure to the full product lifecycle, participate in product launches, develop customer-facing content, and help drive adoption and market insights across North America.

Qualifications

• Bachelor's degree required in Marketing, Business, Economics, Communications, or a related field.
• 0-3 years of professional experience.
• Strong written, verbal, and presentation skills.
• Strong analytical and problem-solving abilities.
• Ability to synthesize complex information into clear business recommendations.
• Proficiency with Microsoft Office Suite, particularly PowerPoint and Excel.
• Curiosity, initiative, and a willingness to learn.
• Internship or academic project experience in product marketing, product management, consulting, technology, transportation, mobility, or SaaS.
• Experience conducting market research and competitive analysis.
• Familiarity with CRM, marketing automation, analytics, or collaboration tools.
• Interest in transportation technologies, smart cities, mobility, AI, payments, or digital platforms.

Responsibilities

• Conduct research on transportation, tolling, mobility, payments, and technology markets.
• Analyze customer needs, market trends, competitive dynamics, and industry opportunities.
• Support market segmentation, personas, and ideal customer profiles.
• Gather and synthesize customer feedback from sales teams, customers, partners, and industry events.
• Help develop product messaging, value propositions, and positioning frameworks.
• Create content translating technical capabilities into customer benefits.
• Assist in maintaining product messaging libraries and content repositories.
• Support development of product naming, packaging, and pricing initiatives.
• Assist with product launches and commercialization activities.
• Coordinate launch readiness across Product Management, Marketing, Sales, Operations, and Customer Support.
• Track launch milestones and maintain launch plans.
• Support campaign development with the demand generation and marketing teams.
• Create and maintain sales presentations, solution briefs, one-pagers, FAQs, competitive battle cards, and demonstration materials.
• Support field sales teams with competitive insights and customer-facing content.
• Assist in preparing materials for customer meetings, industry conferences, and executive presentations.
• Monitor competitors, market entrants, technology trends, and industry developments.
• Maintain competitive intelligence reports and battle cards.
• Identify differentiators, threats, and growth opportunities.
• Support portfolio reporting, launch metrics, adoption tracking, and commercialization KPIs.
• Assist in maintaining product documentation and marketing assets.
• Contribute to quarterly business reviews and strategic planning activities.

Skills

Strategic thinking

Market analysis

Storytelling & communication

Customer empathy

Business acumen

Analytical problem solving

Cross-functional collaboration

Comfort with ambiguity

Project management

Executive presentation skills

Learning agility

Education

Bachelor's degree in Marketing, Business, Economics, Communications, or a related field

Tools

CRM

Marketing automation

Analytics tools

Collaboration tools

Job description

TransCore is seeking an entry-level Associate Product Marketing Specialist to join our Atlanta, GA office. You will collaborate with Product Management, Marketing, Sales, and Engineering to bring new mobility solutions to market and support market research, messaging, and go-to-market activities.

You'll gain exposure to the full product lifecycle, participate in product launches, develop customer-facing content, and help drive adoption and market insights across North America.