Junior Consumer Insights Specialist

Midea America Research Center; Louisville (KY); On-site; USD 52,000 - 66,000; Full time

Job summary

Midea America Corp. is seeking an entry-level Junior CMI Specialist to support research that informs product innovation. This on-site, full-time role offers exposure to quantitative and qualitative methods and collaboration with cross-functional teams under mentorship.

The position requires a Bachelor’s degree in Consumer and Marketing Analytics or similar, with 0–2 years of experience. Travel may be required domestically and internationally.

Qualifications

• Bachelor's degree in Consumer and Marketing Analytics or similar; Master's preferred.
• 0-2 years of relevant experience; internship or academic project accepted in lieu of full-time experience.
• Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
• Strong communication and presentation skills.
• Detail-oriented, organized, and able to manage multiple research activities.

Responsibilities

• Assist in designing, executing, and analyzing surveys, focus groups, and other primary consumer research studies under senior guidance.
• Support secondary market research and competitor intelligence; structure findings for the team.
• Perform data collection, cleaning, and aggregation to build research databases.
• Use Power BI, Excel, and Salesforce to analyze data and surface insights.
• Prepare presentations, dashboards, and reports for internal stakeholders.
• Coordinate logistics for research activities, including participant recruitment and scheduling.
• Collaborate with Marketing, R&D, and Product Development on innovation initiatives.
• Maintain and improve internal research documentation and templates.

Skills

Power BI

Excel

Salesforce

Research methods

Data analysis

Cross-functional collaboration

Presentation skills

Education

Bachelor's degree in Consumer & Marketing Analytics

Job description

Midea America Corp. is one of the world's largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform, and innovate the marketplace, utilizing our commitment, dedication, inclusion, and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offer one of the most comprehensive ranges in the home appliance industry.

Job Summary:

The Junior CMI Specialist is an entry-level member of the LAD Consumer & Market Insights team, supporting research and analysis that inform product innovation and new technology development. This role provides hands‑on exposure to quantitative and qualitative research methods, consumer data analysis, and cross‑functional collaboration, working under the direct mentorship of the Principal CMI Specialist & UX Researcher. It is designed as a development track toward CMI Specialist responsibilities. This position is full-time and fully on-site. Some domestic and international travel is required.

• Assist in designing, executing, and analyzing surveys, focus groups, and other primary consumer research studies under the direction of senior CMI staff.
• Support secondary market research and competitor intelligence, organizing findings into clear, structured summaries for the team.
• Perform data collection, cleaning, and aggregation to build and maintain research databases.
• Use tools such as Power BI, Excel, and Salesforce to analyze consumer and market data and surface actionable insights.
• Assist in preparing presentation materials, dashboards, and research reports for internal stakeholders.
• Coordinate logistics for research activities, including participant recruiting, session scheduling, and timeline tracking.
• Support cross‑functional collaboration with Marketing, R&D, and Product Development on innovation and new technology initiatives.
• Contribute to maintaining and improving internal research documentation, templates, and best practices.

Qualifications:

• Bachelor's degree in Consumer and Marketing Analytics, or similar discipline. Master's degree preferred.
• 0-2 years of relevant experience; internship or academic research project experience will be considered in lieu of full‑time experience.
• Proficient in quantitative, qualitative, and data analytic tools to translate VOC into innovative products.
• Strong communication and presentation skills.
• Detail‑oriented, organized, and able to manage multiple research activities at once.
• Genuine curiosity and eagerness to learn quantitative and qualitative consumer research methods.
• Collaborative mindset; comfortable working with cross‑functional and multi‑cultural teams.

Preferred Qualifications:

• Prior internship, co‑op, or academic project experience in market research, consumer insights, sales analytics, or a related analytical field.
• Familiarity with CRM or data platforms such as Salesforce.
• Coursework, minor, or applied project experience in entrepreneurship, innovation, or data analysis.

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.