Insight-Driven Market Research Specialist

Midea America; Louisville (KY); On-site; USD 70,000 - 100,000; Full time

Job summary

Midea America Corp. is a leading home appliance company seeking a research professional to support RAC product categories. The role involves end-to-end qualitative and quantitative research driving product development, marketing strategy, and customer experience.

You will conduct desktop market research, collaborate with product planning, and present insights to diverse audiences. The position is full-time and on-site with some domestic and occasional international travel.

Qualifications

• Demonstrated experience designing and executing qualitative and quantitative research studies.
• Working knowledge of desktop/secondary market research methods, including market sizing, segmentation, and trend analysis using industry, trade, and government data sources.
• Strong research design, project management, and data analysis/synthesis skills.
• Experience with research platforms such as My-Take, Quantilope, Prodege, or similar tools.
• Excellent written and verbal communication skills, with the ability to present technical findings to non-technical audiences.
• Strong interpersonal and cross-functional collaboration skills.
• Ability to manage multiple concurrent projects in a fast-paced environment.

Responsibilities

• Lead participant recruitment strategies for B2B and consumer studies.
• Oversee and manage external research vendors and maintain productive working relationships.
• Design and execute end-to-end qualitative and quantitative research for both B2B and B2C audiences across RAC product lines.
• Develop and manage research tools such as discussion guides, surveys, screeners, and questionnaires.
• Conduct and facilitate focus groups, in-depth interviews (IDIs), ideation workshops, and real-world field testing.
• Conduct desktop/secondary market research covering market sizing, segmentation, and growth-trend analysis for RAC products and adjacent categories.
• Partner with product planning colleagues on the packaged AC and HVAC R&D teams to align market research findings with competitive intelligence.
• Lead A/U, segmentation, and concept testing initiatives to validate new product ideas.
• Develop reports and presentations that translate research findings into clear, actionable recommendations, presenting them to both technical and non-technical audiences.
• Collaborate with global and local product, sales, marketing, and design teams on consumer and market research needs.

Skills

Qualitative research

Quantitative research

Market sizing

Segmentation

Vendor management

Presentation

Cross-functional collaboration

Education

Bachelor's degree in Market Research, Psychology, Human Factors, UX, Business, or related field

Tools

My-Take

Quantilope

Prodege

Job description

Midea America Corp. is a leading home appliance company seeking a research professional to support RAC product categories. The role involves end-to-end qualitative and quantitative research driving product development, marketing strategy, and customer experience.

You will conduct desktop market research, collaborate with product planning, and present insights to diverse audiences. The position is full-time and on-site with some domestic and occasional international travel.