Junior Brand Marketing – Curricular Internship

Imperial Brands; Indiana; On-site; USD 11,000 - 16,000; Full time

Job summary

Imperial Brands in Rome is seeking a curious Brand Marketing Trainee to gain hands-on experience across brand management, market analysis, consumer insights, and digital activation within a dynamic international environment. This internship is ideal for a university student aiming to build a career in Marketing, Brand Management or Consumer Insights.

Working closely with the Brand & Portfolio team, you will support the planning and execution of brand initiatives, adapt global assets for the

Qualifications

• Currently enrolled in or recently completed a Master’s degree in Marketing, Economics, Business Management or a related discipline.
• Fluent Italian and good command of English.
• Strong analytical mindset and attention to detail.
• Genuine interest in marketing, consumer behaviour and brand building.
• Proactive attitude and willingness to take initiative.
• Strong communication and interpersonal skills.
• Ability to manage multiple activities and deadlines.
• Good knowledge of Microsoft Excel and PowerPoint.

Responsibilities

• As a Brand Marketing Trainee, you will support the team across a variety of activities, including: planning and executing brand initiatives.
• Assisting in the adaptation of global marketing assets for the Italian market.
• Contributing to the development of communication materials for different channels and audiences.
• Supporting the coordination of marketing projects with external agencies and internal stakeholders.
• Assisting with in-store activation and visibility initiatives.
• Monitoring market trends, competitor activities and product launches.
• Analysing market data, consumer insights and performance indicators to support business decisions.
• Supporting the management of digital content, including website and social media updates.
• Creating presentations, reports and marketing materials for internal stakeholders.
• Contributing to portfolio and innovation projects when required.

Skills

Fluent Italian

Good command of English

Analytical mindset

Proactive attitude

Strong communication

Ability to manage multiple activities

Education

Master's degree in Marketing, Economics, Business Management or related

Tools

Microsoft Excel

PowerPoint

Job description

The Role

Are you passionate about brands, consumer behaviour and marketing?

We are looking for a curious, proactive and analytical trainee to join our Brand & Portfolio team in Rome. This is an exciting opportunity to gain hands‑on experience across brand management, market analysis, consumer insights, digital activation and portfolio projects within a dynamic international environment.

Working closely with the Brand & Portfolio team, you will contribute to the implementation of marketing initiatives while developing both analytical and project management skills.

This role is ideal for a university student looking to complete a curricular internship and build a future career in Marketing, Brand Management or Consumer Insights.

Principle Accountabilities

As a Brand Marketing Trainee, you will support the team across a variety of activities, including:

• Supporting the planning and execution of brand initiatives in line with business objectives and brand priorities.
• Assisting in the adaptation of global marketing assets for the Italian market.
• Contributing to the development of communication materials for different channels and audiences.
• Supporting the coordination of marketing projects with external agencies and internal stakeholders.
• Assisting with in-store activation and visibility initiatives.
• Monitoring market trends, competitor activities and product launches.
• Analysing market data, consumer insights and performance indicators to support business decisions.
• Supporting the management of digital content, including website and social media updates.
• Creating presentations, reports and marketing materials for internal stakeholders.
• Contributing to portfolio and innovation projects when required.

Skills and Experience Required

Preferred qualifications:

• Currently enrolled in or recently completed a Master's degree in Marketing, Economics, Business Management or a related discipline.
• Fluent Italian and good command of English.
• Strong analytical mindset and attention to detail.
• Genuine interest in marketing, consumer behaviour and brand building.
• Proactive attitude and willingness to take initiative.
• Strong communication and interpersonal skills.
• Ability to manage multiple activities and deadlines.
• Good knowledge of Microsoft Excel and PowerPoint.

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [e-mail] to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we're fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.