Item Launch & Production Coordinator

SHEIN U.S.; Los Angeles (CA); On-site; USD 32,000 - 52,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) Savings Plan

Free weekly catered lunch

Dog-friendly office

Job summary

SHEIN U.S. is seeking a Production Specialist for our Los Angeles office to manage new item launches, photoshoot prep, and sample room organization. You will coordinate between the U.S.

merchandising team and China production, ensuring data accuracy and on-time delivery while supporting cross-functional teams for efficient recutting and visual readiness. The role requires 3–5 years in production coordination or merchandising, strong Excel skills, and excellent communication.

Qualifications

• Bachelor’s degree in Fashion Merchandising, Business, or related field or equivalent experience.
• 3-5 years of experience in production coordination, product development, or merchandising.
• Proficient in Excel, shared drive management, and product tracking tools.
• Strong attention to detail, organization, and communication skills.
• Ability to multitask and meet tight deadlines in a fast-paced environment.
• Ability to work collaboratively throughout the organization
• Able to effectively communicate with all levels of staff and management
• Independent, self-motivated, team player
• Thrives in a fast-paced environment with short timelines and changing priorities
• Sense of urgency, highly detailed, and experience in meeting deadlines
• A positive go-getter and team player, who can work independently with the ability to troubleshoot within a fast-paced, multi-tasking environment

Responsibilities

• Oversee the weekly new item launching schedule to ensure all SKC targets are met accurately and on time.
• Submit the complete launch plan every Wednesday for the following week, including new items, recolors, and outfit linkings.
• Review each day’s launch readiness at least one business day prior to launch (linking, images, measurements, inventory).
• Communicate any linking errors, missing measurements, or readiness concerns to the China team before deadlines.
• Maintain and update launch trackers with current status, delays, and revised timelines.
• Align weekly and monthly launch progress with merchandising goals; prepare and share progress reports with management.
• Act as the main contact between the U.S. and China teams to ensure all product data, linkages, and measurements are aligned.
• Track and report issues that may delay product launches and proactively propose corrective actions.
• Maintain organized shared folders and documentation for weekly and monthly launch records.
• Communicate clearly and promptly regarding schedule changes, readiness updates, or reshoot requirements.
• Coordinate with the Creative and Studio teams to schedule and prepare photoshoots based on sample arrival status.
• Prepare the photoshoot presentation (PPT) at least one week in advance, including finalized product and outfit lists for review.
• Ensure all samples required for the photoshoot are organized, labeled, and ready for use.
• Partner with the Creative and Studio teams to ensure the photoshoot schedule runs smoothly without delays.
• Communicate any missing or delayed samples to the relevant teams promptly to adjust plans as needed.
• Oversee labeling, organization, and categorization of all seasonal and recutting samples.
• Maintain sample inventory by grouping styles by category and launch period (e.g., tops, dresses, bottoms).
• Identify and remove outdated, damaged, or duplicate samples.
• Ensure all samples are properly labeled with style numbers and months.
• Provide weekly progress updates and photo documentation by Friday 4 PM.
• Maintain organization standards consistently once sections are completed.
• Conduct routine checks for data accuracy (linking, sizing, imagery).
• Support continuous improvement by suggesting workflow efficiencies in launch and sample management.
• Ensure zero last-minute launch schedule changes (less than 2 days) unless pre-approved.

Skills

Excel proficiency

Attention to detail

Organization

Communication skills

Multitasking

Team player

Self-motivated

Education

Bachelor’s degree in Fashion Merchandising/Business or related field

Tools

Product tracking tools

Shared drives

Job description

SHEIN U.S. is seeking a Production Specialist for our Los Angeles office to manage new item launches, photoshoot prep, and sample room organization. You will coordinate between the U.S.

merchandising team and China production, ensuring data accuracy and on-time delivery while supporting cross-functional teams for efficient recutting and visual readiness. The role requires 3–5 years in production coordination or merchandising, strong Excel skills, and excellent communication.