IT Applications Mgr, Mktg Tech (Email), Channel Technology & Operations

Amazon; Seattle (WA); On-site; USD 116,000 - 160,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

Parental leave

RSUs

Job summary

Amazon is seeking a Marketing Technology Applications Manager for Email and Journey Platforms to own the operational health and evolution of the AWS email and B2B journey tech stack. You will balance production support with platform modernization and partner with product, engineering, security, and data teams to deliver reliable journey capabilities.

The ideal candidate combines deep marketing automation expertise with strong application-management, integration, and incident-response skills,

Qualifications

• 5+ years of experience supporting enterprise marketing technology, marketing automation, or customer journey platforms.
• Experience working with technical and business stakeholders from global cross-functional teams.
• Knowledge of integrations, third-party integration tools and ETL with Salesforce.
• Experience troubleshooting and debugging technical systems, or experience analyzing and troubleshooting RESTful web API calls.
• Experience in translating business needs into detailed feature requirements.

Responsibilities

• Serve as SME for Marketo, AEP, AJO B2B and the broader email/journey tech ecosystem.
• Provide hands-on application support for complex platform, data, integration, and email-delivery issues.
• Lead technical incident response, triage, impact assessment, and root-cause analysis.
• Improve platform observability with telemetry, monitoring, and runbooks.
• Own or support integrations between marketing platforms and upstream/downstream systems via APIs.
• Diagnose data-flow issues across profiles, accounts, audiences, and journey activation.
• Partner with product and engineering to define modernization roadmap.
• Establish readiness gates for AEP and AJO B2B including tests and rollback planning.
• Support migrations, platform upgrades, feature releases, and regression testing.
• Identify recurring issues and drive durable improvements.
• Maintain configuration, access controls, data quality, and technical documentation.
• Collaborate with Adobe and internal teams to resolve defects and influence product improvements.
• Translate marketer needs into clear technical requirements and set platform expectations.
• Develop documentation and enablement for self-service while keeping ownership clear.

Skills

Marketing automation

Application management

Incident response

REST APIs

Data integration

SQL

Tools

Adobe Marketo Engage

Adobe Experience Platform

Adobe Journey Optimizer

Salesforce

Job description

Description

As a Marketing Technology Applications Manager for Email and Journey Platforms, you will help own the operational health and evolution of the technology that powers AWS email and B2B customer journeys. This includes Adobe Marketo Engage, Adobe Experience Platform, Adobe Journey Optimizer B2B, and the APIs, data pipelines, integrations, and delivery services that connect them.

This is a hands‑on technical individual contributor role embedded within Channel Technology and Operations. You will balance production application support with platform modernization. You will diagnose complex incidents, improve monitoring and operational controls, maintain critical integrations, and partner with product and engineering teams to evolve AWS from its current Marketo‑centered environment toward more modern, reliable, and scalable journey capabilities.

You will serve as a technical bridge between marketers, operations, product, engineering, security, data teams, and Adobe. The successful candidate combines deep marketing automation expertise with strong application‑management, integration, and incident‑response skills.

Key job responsibilities

Serve as a technical subject‑matter expert for Marketo, AEP, AJO B2B, and the broader email and journey technology ecosystem.

Provide hands‑on application support for complex platform, campaign‑processing, data, integration, and email‑delivery issues.

Lead technical incident response, including triage, impact assessment, vendor escalation, recovery validation, root‑cause analysis, and corrective‑action tracking.

Improve platform observability through telemetry, monitoring, alerting, synthetic testing, operational dashboards, and documented runbooks.

Own or support integrations between marketing platforms and upstream and downstream systems using APIs, webhooks, data pipelines, and event‑based services.

Diagnose data‑flow issues involving profiles, accounts, contacts, audiences, consent, campaign membership, and journey activation.

Partner with product and engineering teams to define the modernization roadmap for email and B2B journey capabilities.

Establish technical readiness gates for AEP and AJO B2B, including architecture reviews, integration testing, performance validation, operational support, and rollback planning.

Support migrations, platform upgrades, feature releases, and technology deprecations through disciplined change management and regression testing.

Identify recurring support issues and convert them into durable product, automation, self‑service, or process improvements.

Maintain platform configuration, access controls, data quality, technical documentation, and operational standards.

Partner with Adobe and internal engineering teams to resolve defects and influence product improvements.

Translate marketer and customer needs into clear technical requirements while setting realistic platform expectations.

Develop documentation and enablement that improves self‑service without shifting complex technical ownership back to marketers

Basic Qualifications

• Experience building complex software systems that have been successfully delivered to customers
• Experience working with technical and business stakeholders from global cross‑functional teams
• Knowledge of integrations, third‑party integration tools and ETL with Salesforce
• Experience troubleshooting and debugging technical systems, or experience analyzing and troubleshooting RESTful web API calls
• Experience in translating business needs into detailed feature requirements
• 5+ years of experience supporting enterprise marketing technology, marketing automation, or customer journey platforms.

Preferred Qualifications

• Experience working in an Agile or Scrum environment
• Experience triaging security alerts, front‑line analysis, and escalation
• Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
• Experience in SQL Server/MySQL, or experience working with REST API based services and experience that includes strong analytical skills, attention to detail, and effective communication abilities
• Experience with any combination of the following: application security frameworks, identity and access controls, incident response, mobile security, cloud computing and security, AI security, threat intelligence, and penetration testing
• Adobe Marketo, AEP, or AJO certification.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign‑on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits .

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USA, WA, Seattle - 115,800.00 - 160,000.00 USD annually