iOS Marketing Manager, Payments

Socket.dev; Mountain View (CA); On-site; USD 116,000 - 166,000; Full time

Job summary

Socket.dev is seeking an iOS Product Marketing Manager to lead end-to-end go-to-market campaigns for mobile app experiences on iOS. You will craft messaging, value propositions, and campaigns that resonate with users and compete in global markets.

You will partner with Product, Engineering, UX, and Brand Marketing to translate user insights into the mobile product roadmap, drive adoption, and optimize touchpoints across the user journey.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of marketing experience across fields (growth, product, brand, social).
• Experience managing cross-functional projects.

Responsibilities

• Develop and execute end-to-end B2C launch and adoption campaigns for mobile app experiences on iOS devices.
• Craft differentiated value propositions and narrative frameworks that communicate the unique value of Google solutions to iOS consumers.
• Partner with Product, Engineering, and UX teams to represent user insights, shape mobile roadmaps, and support alpha/beta feature testing.
• Optimize iOS consumer touchpoints (e.g., App Store optimization, in-app onboarding, engagement flows) and track performance against core KPIs.

Skills

Growth marketing

Product marketing

Brand marketing

Social marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  
• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.

About the job:

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will work within the Ads and Commerce team, focused on expanding Google's offerings on iOS devices. As an iOS Product Marketing Manager, Ads and Commerce, you will directly impact consumer adoption and engagement for Google’s digital commerce offerings across global markets.

You will lead end-to-end go-to-market strategies tailored specifically for iOS consumers, crafting compelling value propositions, messaging frameworks, and GTM campaigns. You will partner closely with cross-functional teams—including Product Management, Engineering, UX, and Brand Marketing—to represent iOS user insights and influence the mobile product roadmap.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $116000 - $166000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

• Develop and execute end-to-end B2C launch and adoption campaigns for mobile app experiences on iOS devices.
• Craft differentiated value propositions and narrative frameworks that communicate the unique value of Google solutions to iOS consumers.
• Partner with Product, Engineering, and UX teams to represent user insights, shape mobile roadmaps, and support alpha/beta feature testing.
• Optimize iOS consumer touchpoints (e.g., App Store optimization, in-app onboarding, engagement flows) and track performance against core KPIs.