Product Manager II, Display Ads, Audiences

Google; United States; On-site; USD 163,000 - 236,000; Full time

Job summary

Google is seeking a Product Manager II for Display Ads, Audiences. Based in New York or Mountain View, you will guide cross-functional teams from concept through launch, translating user needs into scalable ad-tech solutions.

You will drive iOS and Safari performance initiatives, explore on-device features, and enhance personalization signals. Collaborate with engineering, UX/UI, sales finance, and marketing to deliver measurable impact across the Display Ads ecosystem.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in product management or a related technical role.
• 2 years of experience taking technical products from conception to launch.
• Experience working in the Ads industry.

Responsibilities

• Lead Display Ads initiatives for iOS and Safari performance, across web-web, app-app, web-app, and app-web user journeys.
• Develop and scale new technologies to unlock iOS performance, such as On-Device Features, and determine how to use on-device processing to further improve targeting and profile-based personalization use cases.
• Improve the user signals available for targeting and personalization on iOS, and evolve the techniques to make new signals available, like transfer learning.
• Lead the development of proof points, sales activation planning, and commercialization initiatives to drive iOS adoption on Display Ads.
• Partner with App Ads team on developing new iOS technologies and unlocking policy updates.

Skills

Product management experience

End-to-end product development

Ads industry experience

Education

Bachelor's degree or equivalent

Job description

Product Manager II, Display Ads, Audiences

Google

Location(s)

New York, NY, USA; Mountain View, CA, USA

Mid

Experience driving progress, solving problems, and mentoring more junior team members; deeper expertise and applied knowledge within relevant area.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 5 years of experience in product management or a related technical role.
• 2 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc.).
• Experience working in the Ads industry.

Preferred qualifications

• 3 years of experience in a business function or role (e.g., marketing, business operations, consulting).
• 2 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
• Experience working with SDK implementations, including the GA4F and GMA SDKs.
• Experience with the ads industry in the mobile ads ecosystem.
• Excellent entrepreneurial drive and passion for innovation.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Google Display Ads (GDA) is a business that powers the free and open web, enabling advertisers to reach customers beyond Google's owned inventory to connect with the global internet population across millions of third-party websites, videos, and apps. We help advertisers drive brand awareness, website traffic, lead generation, and online sales as the largest ad network across web and apps. GDA also helps publishers create organic content for the Search and Gemini AI overview business.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We're made up of multiple teams, building Google's Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $163000 - $236000 (USD) + 15% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities

• Lead Display Ads initiatives for iOS and Safari performance, across web-web, app-app, web-app, and app-web user journeys.
• Develop and scale new technologies to unlock iOS performance, such as On-Device Features, and determine how to use on-device processing to further improve targeting and profile-based personalization use cases.
• Improve the user signals available for targeting and personalization on iOS, and evolve the techniques to make new signals available, like transfer learning.
• Lead the development of proof points, sales activation planning, and commercialization initiatives to drive iOS adoption on Display Ads.
• Partner with App Ads team on developing new iOS technologies and unlocking policy updates.

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Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.

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