Product Manager Lead, Ads Quality

Google; Mountain View (CA); On-site; USD 192,000 - 278,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Google is seeking a Senior Product Manager for Ads Quality to lead end-to-end product development across Search, App Store, and Content Feeds. You will partner with engineering, data science, and design to translate ideas into scalable advertising experiences impacting billions of users.

The role emphasizes building ML-driven quality framework for targeting, bidding, ranking and creative selection, balancing user experience with advertiser value, and delivering long-term growth.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or a related technical role.
• 3 years taking technical products from conception to launch (e.g., ideation to execution).
• 3 years working directly within digital advertising or ad tech systems.
• Experience on a core Ads Quality pillar: targeting, bidding, retrieval, auction dynamics or creatives.

Responsibilities

• Define and drive the comprehensive product outlook and multi-year strategy for ad experiences across major digital channels.
• Architect and advance a unified, ML-driven quality framework that optimizes targeting, ranking, bidding, and creative selection at massive scale.
• Leverage cross-channel synergies to build cohesive, high-performing advertising solutions.
• Balance user and developer needs by delivering relevant ad experiences while maximizing advertiser ROI.
• Partner with engineering, data science, research, measurement, and product teams to deliver cohesive features and experiences.

Skills

8 years experience in product mgmt/rel

3 years end-to-end product launches

3 years in digital advertising/ad tech

Experience with Ads Quality pillars

Education

Bachelor's degree or equivalent practical experience

Job description

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or a related technical role.
• 3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
• 3 years of experience working directly within digital advertising or ad tech systems.
• Experience working on one core Ads Quality pillar: Ads targeting, Bidding algorithms/pricing, Ad retrieval systems, Ad auction dynamics/ranking, or Ad creatives.

Minimum qualifications

• Bachelor's degree or equivalent practical experience.
• 8 years of experience in product management or a related technical role.
• 3 years of experience taking technical products from conception to launch (e.g., ideation to execution, end-to-end, 0 to 1, etc).
• 3 years of experience working directly within digital advertising or ad tech systems.
• Experience working on one core Ads Quality pillar: Ads targeting, Bidding algorithms/pricing, Ad retrieval systems, Ad auction dynamics/ranking, or Ad creatives.

Preferred qualifications

• Master's degree in a technology or a business related field.
• 5 years of experience working cross-functionally with engineering, UX/UI, sales finance, and other stakeholders.
• 5 years of experience in a business function or role (e.g., strategic marketing, business operations, consulting).
• 4 years of experience in a role preparing and delivering technical presentations to senior leadership.
• Experience in large-scale advertising ecosystems (e.g., Google or YouTube Ads).
• Experience managing ads quality for app install/engagement campaigns across multiple platforms or distribution channels (e.g., search, discovery feeds, app stores).

About The Job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

Mobile app advertising is a multi-billion dollar business experiencing rapid global growth. Our team pioneered fully automated advertising campaigns powered by machine learning, automating targeting, bidding, and creative assets to maximize advertiser return on investment.

Reaching over one billion users, our platform spans premium inventory across high-visibility channels, including Search, app store discovery, and personalized content feeds. These key properties drive exceptional performance, making our platform the premier destination for app promotion.

Our mission is to deliver engaging user experiences while maximizing commercial impact for advertisers and developers. We deploy advanced artificial intelligence models across five core advertising pillars: targeting, retrieval, personalization, auction mechanics, and creatives. In this role, you will balance complex strategic trade-offs, driving product excellence, long-term user satisfaction, and sustained business growth across leading digital properties.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $192000 - $278000 (USD) + 20% bonus target + equity + benefits

Responsibilities

Learn more about benefits at Google.

• Define and drive the comprehensive product outlook and multi-year strategy for ad experiences across major digital channels (Search, App Store, and Content Feeds) to support sustainable, long-term business growth.
• Architect and advance a unified, machine learning-driven quality framework that optimizes targeting, ranking, bidding, and creative selection at massive scale.
• Leverage the unique strengths of individual inventory channels while identifying cross-platform synergies to build cohesive, high-performing advertising solutions.
• Balance the competing needs of end users and app developers by delivering relevant, high-quality ad experiences while maximizing advertiser acquisition and return on investment.
• Partner closely with engineering, data science, research, measurement, and broader consumer product teams to deliver cohesive business generation features and delightful user experiences.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.