Internship – Owned Channel & Commerce (Web/Email) (Summer 2027)

Universal Orlando Resort; Orlando (FL); On-site; USD 2,066,000 - 3,031,000; Part time

Benefits offered by this job

Paid internship

Housing assistance eligibility

Job summary

Universal Orlando Resort is offering an in-person OCC (DCXE/DDM) Internship in Orlando, focused on supporting digital marketing and customer engagement campaigns across email, web, and mobile channels. You will gain hands-on experience in campaign planning, operations, and performance analysis through real-world projects and mentorship.

The role emphasizes building skills in data-driven marketing, customer journeys, and industry best practices, with exposure to enterprise-scale marketing efforts

Qualifications

• Must be pursuing a Bachelor or Graduate degree at an accredited institution with senior year standing or higher.
• Transcript required upon application.
• Minimum cumulative GPA of 2.8.
• Academic or project-based experience in marketing, business, communications, or data analytics, with exposure to digital marketing or customer engagement concepts (e.g., email marketing, CRM, or customer journeys).
• Familiarity with marketing tools (e.g., Salesforce or similar platforms).
• Basic understanding of data analysis, campaign execution, and performance reporting.

Responsibilities

• Execute and optimize digital marketing and customer engagement campaigns across channels (email, web, and mobile app).
• Assist with campaign setup and deployment.
• Analyze performance and document processes.
• Collaborate with cross-functional teams.
• Contribute to customer journey initiatives and guest acquisition, engagement, and conversion efforts.
• Participate in Environmental, Health & Safety responsibilities per UO policy.

Skills

Organizational skills

Communication skills

Data analytics

Marketing concepts

Excel

PowerPoint

Salesforce familiarity

Education

Bachelor or Graduate degree (in progress)

Job description

Universal Destinations & Experiences Internship Program

• Applications Close: October 26, 2026, at 11:55PM ET. Submit your application as soon as possible – don’t delay!
• Summer 2027 Program Dates: Approximately May 2027 – August 2027

JOB SUMMARY

The OCC (DCXE/DDM) Intern will support the execution and optimization of digital marketing and customer engagement campaigns across owned channels (email, web, and mobile app). The role provides hands‑on experience in campaign planning and operations, performance analysis, and cross‑functional collaboration. Through real‑world projects and mentorship, the intern will build foundational skills in data-driven marketing, customer journeys, and industry best practices. The internship offers exposure to enterprise‑scale marketing efforts and helps develop strong professional and communication skills.

The intern will gain hands‑on experience in digital marketing and customer engagement, including how campaigns are planned, executed, and optimized across channels. They will build foundational skills in marketing operations, data analysis, and cross‑functional collaboration while learning best practices for performance and compliance, supported by real‑world project exposure and mentorship.

MAJOR RESPONSIBILITIES

• Execution and optimization of digital marketing and customer engagement campaigns across channels which may include email, web, and mobile app.
• Assisting with campaign setup and deployment
• Analyzing performance
• Documenting processes
• Collaborating with cross‑functional teams.
• Contribute to customer journey initiatives
• Support projects focused on guest acquisition, engagement, and conversion.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and Team Member involvement activities.
• Performs other duties as assigned.

MINIMUM QUALIFICATIONS

• In pursuit of a Bachelor or Graduate degree at an Accredited Institution with current class standing of senior or above.
• Minimum cumulative 2.8 GPA is required.
• A transcript is required upon application.
• Strong organizational and communication skills with attention to detail, basic proficiency in Excel and PowerPoint, and the ability to manage multiple priorities in a fast‑paced environment.
• Academic or project‑based experience in marketing, business, communications, or data analytics, with exposure to digital marketing or customer engagement concepts (e.g., email marketing, CRM, or customer journeys).
• Familiarity with marketing tools (e.g., Salesforce or similar platforms)
• Basic understanding of data analysis, campaign execution, and performance reporting.

PREFERRED SKILLS & KNOWLEDGE

• Preferred majors include: Marketing, Communications, Advertising, Business Management, Hospitality, PR, or similar.

Please note the following

• This internship will be an in‑person experience, based in our Orlando offices.
• Interns must be currently pursuing a degree at an accredited university, and must have a graduation date later than August 2027.
• Universal Orlando does not provide housing. Interns are responsible for their own housing and transportation.
• All of our internships are paid, and you may also qualify for housing financial assistance if applicable. The Recruiter will provide specific eligibility details.

Universal Orlando Resort.

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