International Marketing Program Manager

Columbia Sportswear Company; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Columbia Sportswear Company in the Portland, Oregon area is seeking an International Marketing Program Manager. The role is a hybrid model with four days onsite at our headquarters, enabling close collaboration with regional and global teams to advance seasonal marketing plans.

You will manage cross‑functional projects from briefing to execution, build scalable go‑to‑market processes, budgets, reporting, and ensure timely, clear communication across international partners.

Qualifications

• Bachelor’s degree in Marketing, Operations, Project Management or related field.
• 5+ years of progressive marketing or PM experience.
• International marketing experience preferred.
• Strong communication and stakeholder management.

Responsibilities

• Coordinate go‑to‑market campaigns across regions.
• Lead cross‑functional projects from briefing to execution.
• Develop scalable processes for budgeting, production and reporting.
• Provide leadership support to the INTL Marketing Director.
• Prepare materials for executive visibility.

Skills

Project management

Communication

Cross-cultural collaboration

Multitasking

Analytical thinking

Education

Bachelor’s degree in Marketing, Operations, Project Management or related field

Job description

This position is designated as a hybrid role based out of our headquarters near Portland, Oregon. The current expectation is for employees to work onsite four days per week, subject to change based on business needs. This in‑office requirement may be adjusted at the discretion of the company.

The International Marketing Program Manager is the link between the international regional marketing teams, the global marketing team and the Director of International Marketing, ensuring clear, timely, and effective communication between all teams. The position will support consolidating diverse regional considerations into actionable updates, reports, and presentations to support implementation of seasonal marketing plans. This role will establish operational excellence through building and refining scalable processes across the go‑to‑market process, budgeting, production, execution, and reporting, while continuously identifying opportunities to improve efficiency and establish best practices. This position will also act as a cross‑functional project lead, managing various projects from briefing through execution, coordinating timelines, deliverables, and stakeholder communication across global and regional teams. Additionally, the position serves as the proxy for the Director of International Marketing, ensuring continuity in communication, preparing materials for executive visibility, and supporting both strategic priorities and administrative needs. Ultimately, this role amplifies organizational effectiveness by enabling regional teams to operate efficiently, remain aligned with global strategy, and execute with speed, clarity, and consistency.

HOW YOU’LL MAKE A DIFFERENCE

Communication Conduit Between Regional & HQ Marketing Teams

• Support communication on timely projects and needs between Regional and HQ Marketing teams, including Product Marketing, ISM, Creative, Special Projects
• Consolidate and prepare on‑going regional updates, decks, and written communications that simplify complex and cross‑region information
• Ensure teams have the right information, tools, and context to execute seasonal marketing plans effectively and on time
• Respond quickly and calmly to last‑minute requests from international teams, helping unblock issues and find solutions
• Balance planned work with urgent requests, maintaining attention to detail and impact on adjustments to timelines and workflows

Process Development & Operational Excellence

• Build and refine repeatable processes in alignment with GTM, including planning, calendars, budgets, production, execution, reporting
• On‑going improvement through identifying gaps and inefficiencies in ways of working and propose practical/value add solutions
• Document and establish best‑practices for workflows specific to creative development, visibility and approvals
• Compile and analyze inputs, including regional feedback, execution status, campaign performance and marketplace insights
• Create clear reports and readouts to support decision‑making and prioritization

Cross‑Functional Project Management

• Lead cross‑functional projects on behalf of INTL regions from briefing to kickoff through execution, including partnership with Regional Marketing Teams, Product Marketing, ISM, Creative, NA Marketing, Performance Marketing, and Finance
• Manage communication, timelines and deliverables, to keep projects moving forward and all stakeholders informed
• Support campaign rollouts and regional activations with clear expectations from start to finish

Leadership Support

• Serve as a trusted partner and proxy to INTL Marketing Director, sitting in on meetings to ensure no lapse in representation and communication
• Assist in preparation of materials for leadership, driving constant visibility and updates on what is taking place in regions
• Support additional administrative requests when needed

YOU ARE

• Experienced in project management, ranging from small tasks to major marketing initiatives.
• A proven communicator, able to deliver clear and timely communication to an international audience.
• A multitasking extraordinaire, proficient in prioritization, balancing multiple projects at a time with high attention to detail and organization.
• An adept collaborator with high interpersonal and executive functioning skills.
• Proactive and assertive in follow through with strong analytical and problem solving skills.
• Excellent team building skills and techniques to lead projects from inception through successful implementations.

YOU HAVE

• Bachelor’s degree in Marketing, Operations, Project Management or related field, or work experience equivalent to a degree.
• 5+ years experience in progressively responsible positions providing management support by analyzing business processes, evolving communication standards, and streamlining project management.
• International marketing experience preferred.
• Ability to create and implement strategic decision making and providing guidance to a diverse group of international partners.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter.

At Columbia Sportswear Company, we’re proud to offer regular full‑time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well‑being by aligning those programs with the fundamental elements of well‑being: physical, social/emotional, financial, career and community.

Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match.

Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).

In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services.

We have extensive wellness benefits, employee discounts and a generous time off program available.

If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to [e-mail] with the Subject: Applicant Assistance Requested.

Columbia is different. As a global apparel and footwear company with over 80 years of being ourselves and not apologizing for it, we’ve seen a lot and done a lot. But our motto remains: “It’s perfect. now make it better.” Learn more about how you can help us shape the next 80 years here.