Internal Events Marketing Manager

Addepar; New York (NY); On-site; USD 105,000 - 131,000; Full time

Job summary

Addepar seeks an Internal Events Manager to own our internal events and webinar programs within Field Marketing & Advocacy. You will collaborate with Sales, Enablement, and Marketing to design programs that motivate go-to-market teams, celebrate top performers, and drive pipeline.

The role reports to the Manager, Field Marketing. You will manage end-to-end logistics, budgets, vendors, and on-site execution, plus track ROI and attendee satisfaction.

Qualifications

• 3-5 years of experience in event marketing, internal communications/events or webinar program management.
• Hands-on experience managing a webinar platform, On24 preferred.
• Experience planning large-scale internal programs (kickoffs, recognition events or similar).
• Familiarity with Salesforce and partnering with Sales teams.

Responsibilities

• Own end-to-end planning and execution of internal events (SKO, Accelerate, President's Club) and post-event follow-up.
• Lead webinar program end-to-end from scheduling to reporting, collaborating with Product Marketing and Demand Generation.
• Maintain trusted partnerships with Sales and internal stakeholders; align programs with marketing strategy and calendars.

Skills

Event planning

Cross-functional collaboration

Budget management

Vendor management

Storytelling & communications

Tools

On24

Salesforce

Webinar platforms

Job description

Who We Are

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,400 firms in nearly 60 countries use Addepar to manage and advise on nearly $9 trillion in assets. Its open platform integrates with nearly 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, London, Edinburgh, Pune, Dubai, Geneva, Singapore and São Paulo.

The Role

We are looking for an Internal Events Manager to join our Field Marketing & Advocacy team. This role owns Addepar's internal event programming — including our Sales Kickoff (SKO), Accelerate, President's Club, and other company and sales-facing programs that bring our teams together, reinforce culture, and drive performance. You will also lead Addepar's webinar program end to end, from platform strategy and execution through performance reporting.

You will report to the Manager, Field Marketing and work closely with Sales, Account Management, Enablement, and Marketing to design programs that motivate our go-to-market teams, celebrate top performers, and keep our internal community informed and engaged. You'll also partner with Product Marketing and Demand Generation to run a webinar program that generates pipeline and supports customer engagement.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B, F-1/OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

Internal Events Management

• Own end-to-end planning and execution of Addepar's internal events, including Sales Kickoff (SKO), Accelerate, President's Club, and other recurring internal programs — from concept and budget through logistics, content coordination, and post-event follow-up.
• Partner with Sales Leadership and Enablement teams to align each program's agenda, format, and structure with company priorities and sales motivations.
• Manage vendors, venues, travel logistics, and on-site execution for internal programs, ensuring a seamless and memorable experience for attendees.
• Build and manage budgets for internal event programs, tracking spend and reporting on ROI and attendee satisfaction.
• Continuously evolve internal programming based on feedback and performance data to keep programs fresh, relevant, and high-impact.

Webinar Program Management

• Support Addepar's webinar program, managing the end-to-end logistical process from scheduling through platform execution, promotion, and post-webinar reporting.
• Partner with Product Marketing, Demand Generation, and Sales to build a webinar calendar that supports pipeline generation, product launches, and customer engagement goals.
• Manage the On24 platform, including registration pages, event setup, integrations, and troubleshooting to ensure a smooth attendee experience.
• Track and report on webinar performance (registrations, attendance, engagement and pipeline influence), sharing insights with stakeholders to continually improve program performance.

Cross-functional partnership

• Serve as a trusted point of contact for Sales and internal stakeholders on all things related to internal events and webinars.
• Partner with the broader Field Marketing & Advocacy team to ensure internal programming and webinars are aligned with the overall events calendar and marketing strategy.
• Maintain accurate records of leads, registrants and event data within Salesforce, ensuring clean handoffs to Sales and accurate pipeline attribution.

Who You Are

• 3-5 years of experience in event marketing, internal communications/events or webinar program management, ideally within a B2B or SaaS environment.
• Hands‑on experience managing a webinar platform is required; proficiency with On24 specifically is strongly preferred.
• Experience planning and executing large‑scale internal programs (kickoffs, incentive trips, recognition events or similar).
• Familiarity with Salesforce and experience partnering closely with Sales teams.
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously, on time and on budget.
• Excellent written and verbal communication skills, with the ability to build trust and alignment across Sales, Marketing and executive stakeholders.
• An collaborative, detail‑oriented and adaptable approach, with comfort operating in a fast‑paced, evolving environment.
• Willingness to travel domestically and occasionally internationally to support flagship internal events.

Addepar takes a market‑based approach to pay. A successful candidate's starting pay will be determined based on the role, job‑related skills, experience, qualifications, work location and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for this role within the United States.

Compensation for this role includes base salary + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity or benefits.

Base Salary Range

$105,000—$131,000 USD

Our Values

• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions and to receive other benefits and privileges of employment. Please contact us to request accommodation.