Internal Events Marketing Manager

Addepar, Inc.; New York (NY); On-site; USD 105,000 - 131,000; Full time

Job summary

Addepar is seeking an Internal Events Manager to lead our Field Marketing & Advocacy team’s internal event programming, including SKO, Accelerate, President’s Club, and related programs. You’ll drive our webinar program end to end, from strategy to performance reporting, partnering with Sales, Enablement, Product Marketing, and Demand Generation.

Based in the United States, you’ll report to the Manager, Field Marketing and work with cross-functional teams to motivate GTM colleagues, celebrate

Qualifications

• 3–5 years in event marketing or webinar program management in B2B/SaaS.
• Hands-on experience with webinar platforms, On24 preferred.
• Experience planning large-scale internal programs and working with Sales.

Responsibilities

• Own end-to-end planning and execution of internal events (SKO, Accelerate, President's Club).
• Align event agendas with company priorities and sales motivations.
• Manage vendors, venues, travel, and on-site execution.
• Build budgets and report ROI and attendee satisfaction.
• Develop programs using feedback and performance data.
• Support webinar program from scheduling to platform execution and post-webinar reporting.
• Collaborate with Product Marketing, Demand Generation, and Sales on webinar calendar.
• Manage On24 platform registrations and event setup.
• Analyze webinar metrics and share insights with stakeholders.

Skills

Event marketing

Webinar management

Salesforce

Project management

Tools

On24

Salesforce

Job description

Addepar is a global data and AI platform empowering investment professionals to turn complex financial information into actionable intelligence. Addepar unifies portfolio, market and client data in a total portfolio view and delivers AI-powered insights within investment and client workflows. More than 1,500 firms in 60 countries use Addepar to manage and advise on nearly $10 trillion in assets. Its open platform integrates with 650 software, data and consulting partners to power end-to-end investment operations across firms of all sizes and levels of complexity. Addepar supports clients worldwide with offices in New York City, Salt Lake City, São Paulo, London, Edinburgh, Geneva, Warsaw, Dubai, Pune and Singapore.

The Role

We are looking for an Internal Events Manager to join our Field Marketing & Advocacy team. This role owns Addepar's internal event programming — including our Sales Kickoff (SKO), Accelerate, President's Club, and other company and sales-facing programs that bring our teams together, reinforce culture, and drive performance. You will also lead Addepar's webinar program end to end, from platform strategy and execution through performance reporting.

You will report to the Manager, Field Marketing and work closely with Sales, Account Management, Enablement, and Marketing to design programs that motivate our go-to-market teams, celebrate top performers, and keep our internal community informed and engaged. You'll also partner with Product Marketing and Demand Generation to run a webinar program that generates pipeline and supports customer engagement.

Applicants must be legally authorized to work in the United States for any employer without requiring current or future visa sponsorship (for example, employment-based visas such as H-1B , F-1 /OPT, or similar), and must be authorized to begin work in the U.S. on their first day of employment.

What You’ll Do

Internal Events Management

• Own end-to-end planning and execution of Addepar's internal events, including Sales Kickoff (SKO), Accelerate, President's Club, and other recurring internal programs — from concept and budget through logistics, content coordination, and post-event follow-up.
• Partner with Sales Leadership and Enablement teams to align each program's agenda, format, and structure with company priorities and sales motivations.
• Manage vendors, venues, travel logistics, and on-site execution for internal programs, ensuring a seamless and memorable experience for attendees.
• Build and manage budgets for internal event programs, tracking spend and reporting on ROI and attendee satisfaction.
• Continuously evolve internal programming based on feedback and performance data to keep programs fresh, relevant, and high-impact.
• Support Addepar's webinar program, managing the end-to-end logistical process from scheduling through platform execution, promotion, and post-webinar reporting.
• Partner with Product Marketing, Demand Generation, and Sales to build a webinar calendar that supports pipeline generation, product launches, and customer engagement goals.
• Manage the On24 platform, including registration pages, event setup, integrations, and troubleshooting to ensure a smooth attendee experience.
• Track and report on webinar performance (registrations, attendance, engagement, and pipeline influence), sharing insights with stakeholders to continually improve program performance.

Cross-functional partnership

• Serve as a trusted point of contact for Sales and internal stakeholders on all things related to internal events and webinars.
• Partner with the broader Field Marketing & Advocacy team to ensure internal programming and webinars are aligned with the overall events calendar and marketing strategy.
• Maintain accurate records of leads, registrants, and event data within Salesforce, ensuring clean handoffs to Sales and accurate pipeline attribution.

Who You Are

• 3-5 years of experience in event marketing, internal communications/events, or webinar program management, ideally within a B2B or SaaS environment.
• Hands-on experience managing a webinar platform is required; proficiency with On24 specifically is strongly preferred.
• Experience planning and executing large-scale internal programs (kickoffs, incentive trips, recognition events, or similar).
• Familiarity with Salesforce and experience partnering closely with Sales teams.
• Strong project management skills with the ability to manage multiple programs and stakeholders simultaneously, on time and on budget.
• Excellent written and verbal communication skills, with the ability to build trust and alignment across Sales, Marketing, and executive stakeholders.
• A collaborative, detail-oriented, and adaptable approach, with comfort operating in a fast-paced, evolving environment.
• Willingness to travel domestically (and occasionally internationally) to support flagship internal events.

Addepar takes a market-based approach to pay. A successful candidate's starting pay will be determined based on the role, job-related skills, experience, qualifications, work location, and market conditions. The range displayed on each job posting reflects the minimum and maximum target base salary for this role within the United States.

Compensation for this role includes base salary + bonus + equity + benefits.

Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Additionally, these ranges reflect the base salary only, and do not include bonus, equity, or benefits.

Base Salary Range

$105,000 - $131,000 USD

Our Values

• Act Like an Owner - Think and operate with intention, purpose and care. Own outcomes.
• Build Together - Collaborate to unlock the best solutions. Deliver lasting value.
• Champion Our Clients - Exceed client expectations. Our clients’ success is our success.
• Drive Innovation - Be bold and unconstrained in problem solving. Transform the industry.
• Embrace Learning - Engage our community to broaden our perspective. Bring a growth mindset.

In addition to our core values, Addepar is proud to be an equal opportunity employer. We seek to bring together diverse ideas, experiences, skill sets, perspectives, backgrounds and identities to drive innovative solutions. We commit to promoting a welcoming environment where inclusion and belonging are held as a shared responsibility.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

As set forth in Addepar’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.