Intern, Digital Marketing & Data Analytics

American Bankers Association; Washington (District of Columbia); On-site; USD 21,000 - 83,000; Full time

Job summary

The American Bankers Association invites a qualified graduate student to join our Digital Marketing & Data Analytics team in Washington, DC as an intern from June 7, 2027 to August 13, 2027. The role is full-time (37.5 hours/week) with onsite work at least two days per week and a pay rate of $30/hour for graduate students enrolled in an accredited program with a 2027 or later graduation.

You will monitor web analytics dashboards, optimize KPIs, report on paid campaign performance, and help

Qualifications

• Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.
• Preferred fields of study: Marketing, Integrated Marketing, Advertising, Communications.
• Experience with web analytics, paid search, and data-driven optimization is a plus.

Responsibilities

• Monitor web analytics dashboards and reporting tools.
• Suggest and optimize KPIs to improve performance.
• Communicate paid search strategy and report campaign results.
• Leverage data to enhance digital advertising across channels.
• Assist in integrating Google Ads, Microsoft Ads into marketing journeys.

Skills

Google Analytics

Tag Manager

Data Studio

Excel

Analytical thinking

SEO tools

Education

Graduate student

Tools

Google Ads

SEMrush

Google Search Console

Job description

Intern, Digital Marketing & Data Analytics### Intern, Digital Marketing & Data AnalyticsApply: US DC Main Office: Full time: Posted 6 Days Ago: R627**Want to work for a great Organization?**The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that: • has Extraordinary People - ABA experts are the \"go to\" sources for bankers, policy makers and the media for credible information and insights for the banking industry. • has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared. • is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results. Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!Click Here to review ABA's holistic approach to Benefits and Total Rewards.**Employer of Choice:** ABA is recognized with a *2025* *Great Company Culture Award* and *2025 Great Place to Work* designation!**Job Description:****Duration/Hours:**June 7, 2027 – August 13, 2027Pay rate is $30/hour for graduate students (must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later)Full-time; 37.5 hours per weekBased in Washington, DC, with an expectation to work onsite at least two days per week.ABA’s Internship provides students with a paid opportunity to work with one of the biggest trade associations in Washington, DC. This extremely selective opportunity provides students with the opportunity to do substantial work in various divisions across ABA, connect with leadership, build a network, and make a difference. **Primary Responsibilities**• Monitor web analytics dashboards and key reporting tools.• Make recommendations to optimize Key Performance Indicators (KPIs).• Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.• Leverage data to measure and optimize paid advertising support & drive insights.• Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys.• Monitor and analyze emerging Search Engine Marketing (SEM ) industry trends and news.• Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions).• Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights.**Required Skills**• Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data/conversion tracking and reporting. Preference for Google Analytics & Google Ads Certifications. • Strong reasoning and analytical skills. • Data-driven thinking with a propensity to always look for ways to improve performance. • Experience with Search Console, SEMRush or other SEO and AEO/GEO monitoring tools and keyword research. • Experience using MS Office Suite, in particular strong knowledge of Excel. • Must be able to analyze data using charts and graphs using Excel. **Minimum Education Requirements**Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later. **Preferred Fields of Study**Marketing, Integrated Marketing, Advertising, Communications**Salary Band Range:**$15.00 - $37.50 - $60.00American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.