Intern, Digital Marketing & Data Analytics

American Bankers Association; Washington (District of Columbia); On-site; USD 34,000 - 49,000; Full time

Job summary

The American Bankers Association in Washington, DC, offers a paid internship for graduate students to work across ABA divisions on analytics and digital advertising projects.

This selective full-time internship runs June 7, 2027 – August 13, 2027, requires enrollment in a graduate program, includes on-site work at least two days per week, and pays $30/hour.

Qualifications

• Experience with Google Analytics, Tag Manager, and Data Studio for data tracking.
• Strong analytical and data-driven thinking.
• Experience with SEMRush or similar SEO tools and keyword research.
• Proficient in MS Excel.

Responsibilities

• Monitor web analytics dashboards and reporting tools.
• Make recommendations to optimize KPIs.
• Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.
• Leverage data to measure and optimize paid advertising support & drive insights.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys.
• Monitor and analyze emerging SEM industry trends and news.
• Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics.
• Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights.

Skills

Google Analytics

Google Tag Manager

Google Data Studio

Google Ads Certifications

Analytical skills

Data-driven thinking

Excel

MS Office Suite

SEO tools

Education

Graduate student enrollment

Tools

MS Office Suite

Excel

SEMrush

Job description

Want to work for a great Organization?

The American Bankers Association is the banking industry's champion. Joining ABA makes you part of a team that:

• has Extraordinary People - ABA experts are the "go to" sources for bankers, policy makers and the media for credible information and insights for the banking industry.
• has Unmatched Scope and Scale - ABA's unparalleled information and services keep members current, knowledgeable and prepared.
• is Impact-Driven - ABA has a proven record of bringing about positive change for our members and the industry. We take action and achieve results.

Plus competitive pay, an outstanding benefits package, a convenient DC location, a professional collegial work environment and an opportunity to work on issues of national significance equals a winning combination!

Employer of Choice: ABA is recognized with a 2025 Great Company Culture Award and 2025 Great Place to Work designation!

Job Description:

Duration/Hours: June 7, 2027 – August 13, 2027

Pay rate is $30/hour for graduate students (must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later)

Full-time; 37.5 hours per week

Based in Washington, DC, with an expectation to work onsite at least two days per week.

ABA’s Internship provides students with a paid opportunity to work with one of the biggest trade associations in Washington, DC. This extremely selective opportunity provides students with the opportunity to do substantial work in various divisions across ABA, connect with leadership, build a network, and make a difference.

Primary Responsibilities

• Monitor web analytics dashboards and key reporting tools.
• Make recommendations to optimize Key Performance Indicators (KPIs).
• Communicate paid search strategy/recommendations and report on paid campaign performance to internal team members.
• Leverage data to measure and optimize paid advertising support & drive insights.
• Support strategy to add Google Ads, Microsoft Ads and digital advertising into marketing journeys.
• Monitor and analyze emerging Search Engine Marketing (SEM ) industry trends and news.
• Initiate new and innovative ways to advertise ABA offerings by continually testing marketing approaches and messaging to increase metrics (impressions, CTC, conversions).
• Adopt Google Analytics 4 standards to track user events and conversions through a customer journey and drive adoption of self-serve for web usage metrics to drive insights.

Required Skills

• Experience working with and knowledge of Google Analytics, Google Tag Manager, and Google Data Studio for data/conversion tracking and reporting. Preference for Google Analytics & Google Ads Certifications.
• Strong reasoning and analytical skills.
• Data-driven thinking with a propensity to always look for ways to improve performance.
• Experience with Search Console, SEMRush or other SEO and AEO/GEO monitoring tools and keyword research.
• Experience using MS Office Suite, in particular strong knowledge of Excel.
• Must be able to analyze data using charts and graphs using Excel.

Minimum Education Requirements

Must be enrolled in an accredited graduate program with an expected graduation date of December 2027 or later.

Preferred Fields of Study

Marketing, Integrated Marketing, Advertising, Communications

Salary Band Range:

$15.00 - $37.50 - $60.00

American Bankers Association (ABA) is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, age, sex, marital status, gender identity, sexual orientation, disability, protected Veteran status, personal appearance, political affiliation, family responsibilities, or any other characteristic protected by applicable law.