Interim Marketing Director - Strategic Growth Lead (6mo)

United Aesthetics Alliance

Grand Rapids (MI)

Hybrid

USD 120,000 - 180,000

Full time

6 days ago

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Job summary

United Aesthetics Alliance is seeking an Interim Director, Marketing Strategy & Performance to lead marketing strategy, planning, and operations during a six-month assignment across UAA’s Midwest practices. This hybrid role based in Grand Rapids, MI reports to the VP of Marketing and focuses on sustaining existing campaigns, optimizing performance, and delivering a clean handoff to permanent leadership.

The role requires strong leadership, cross-functional collaboration, and a data-driven

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
9+ years of progressive marketing experience with leadership responsibility.
Experience in medical aesthetics, beauty, luxury retail, or multi-unit/platform environment.
Proven ability to build marketing processes and manage vendor/agency relationships.
Analytics background with ability to build reporting infrastructure.
Strong project management skills and ability to handle multiple deadlines.
Field marketing experience including events and partnerships.
Proficiency with Google Analytics, Google Ads, CRM tools, email/SMS platforms, and social media tools.
Copywriting, content strategy, and brand stewardship; Canva experience preferred.
Advanced proficiency with Excel and PowerPoint.
Polished communication style with senior leadership, providers, and operations.
Passion for patient experience and luxury brand standards.

Responsibilities

Lead platform-wide marketing strategy during the interim period.
Own interim monthly marketing planning across the platform.
Develop integrated campaign strategies across social, email/SMS, paid, events, and in-practice marketing.
Translate business and practice-level growth goals into clear marketing strategies with defined objectives, channel mix, timelines, and success metrics.
Partner with the VP of Marketing and channel leads to ensure plans are grounded in performance data, market opportunity, and patient lifecycle strategy.
Lead strategy and execution for special marketing initiatives including brand campaigns, seasonal promotions, new practice integrations, and brand shoots.
Support the UAA portfolio rebrand effort, business development marketing, and transition documentation as needed.
Provide end-of-assignment transition support, including documentation of active initiatives, key decisions, vendor status, reporting cadence, and recommended next steps for permanent leadership.