Interim Marketing Director (6 Month Contract)

Fossil Group; Richardson (TX); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health and well-being services

401(k) match

Paid parental leave

Generous paid time off

Hybrid schedule

Work-from-anywhere options

Job summary

Fossil Group is seeking an Interim Marketing Director for a 6-month maternity leave cover. The role leads the strategic direction for the Fossil brand in the NAM region, overseeing a fully integrated marketing ecosystem.

It is an onsite role Monday-Thursday with remote Fridays, starting mid-October. The candidate will drive global and regional go-to-market strategies, manage budgets, and lead a 15-person team across media, influencer, trade, and retail marketing.

Qualifications

• Senior marketing leadership experience, ideally within retail.
• Strong expertise in Paid Media and agency partnerships during peak holiday periods.
• Deep understanding of integrated marketing across channels (PR, influencer, media, retail, trade marketing).
• Proven ability to lead multi-market marketing strategies.
• Analytics mindset with KPI-driven decisions and MMM experience.

Responsibilities

• Lead global marketing strategy with clear goals, audience segmentation, product marketing, and GTM overviews.
• Oversee NAM, MX, LATAM GTM plans and channel execution across marketing touchpoints.
• Direct media, social, influencer, trade, retail, and wholesale marketing initiatives.
• Analyze KPIs to inform decisions and optimize campaigns during holidays.
• Collaborate with E-commerce and Creative teams for content integration and execution.
• Manage global marketing budget and regional budget actualization.
• Lead quarterly global plans and coordinate agency management.

Skills

Paid Media

Integrated Marketing

Team Leadership

Budget Management

Stakeholder Management

Tools

Agency management

MMM analytics

Job description

Who We Are

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you.

Make An Impact:

The Interim Marketing Director (6 Month Contract) is responsible for leading the strategic direction of all marketing activities for the Fossil brand, and execution for the NAM region.

This is a short-term (6 month) contract position for maternity leave coverage.

This role oversees a fully integrated marketing ecosystem, including Media, Social & Influencer Marketing, Retail & Store events, Trade & Wholesale Marketing, to drive brand equity, consumer engagement, and commercial performance.

As a key member of the global marketing team, this role ensures alignment between global brand vision and regional execution, delivering impactful go-to-market strategies that resonate across diverse Global markets.

This role is onsite: In office Monday through Thursday and remote on Fridays. Contract begins Mid - October.

What you will do in this role:

• Lead the development of the overarching global marketing strategy, encompassing clear goals and objectives, precise audience segmentation, effective product marketing strategies, a dynamic editorial calendar, compelling content development, and comprehensive go-to-market (GTM) overviews.
• Oversee the development and execution of integrated go-to-market (GTM) plans for North America, including US & Canada (NAM), Mexico (MX), and Latin America (LATAM) channel teams, to guide successful execution of approved and aligned global channel strategies across all relevant marketing touchpoints.
• Global Marketing
• Lead Media, Social, Influencer, Trade, Retail & Wholesale Marketing initiatives to drive brand awareness, consideration, and conversion
• Accountable for the measurable outcomes of global integrated marketing programs across all portfolio brands, ensuring thorough performance analysis and the implementation of effective mitigation strategies for continuous improvement.
• Collaborate closely with Marketing, E-commerce, and Creative teams to ensure seamless integration of all content initiatives
• Paid Media
• Analyze performance metrics and KPIs to inform strategic decisions, track effectiveness, and continuously optimize campaigns, specifically focused on managing Media performance during the holiday time period
• Oversee the tracking and analysis of both Global and NAM key performance indicators (KPIs), proactively identifying opportunities for consumer growth and developing effective strategies to improve performance and enhance functionality.
• Utilize data-driven insights to rigorously evaluate the performance of all marketing campaigns and implement optimization strategies for continuous improvement.
• Partner with e-Commerce team and Media Agency on weekly sales plans & media performance to ensure Marketing forecast alignment
• Strategic Budgement Management
• Manage the global marketing budget with fiscal responsibility, ensuring resources are allocated effectively (and adjusted strategically as needed) to maximize return on investment (ROI).
• Oversee the NAM, MX, and LATAM budget actualization process, ensuring clear alignment between finance, the direct team, and cross-functional partners, acting as a responsible steward of marketing investments.
• Global GTM:
• Lead process of briefing agency each quarter and gathering content globally
• Lead quarterly plans globally from approvals to regional share-out
• Manage campaign execution including global timing / communication, setting and gathering campaign KPIs
• Work closely with Integrated Marketing to make sure that seasonal execution content is gathered and put in Quarterly Proof of Execution Deck
• Establish GTM timelines for each season (Summer '27 / Fall '27)
• Work closely with Integrated Marketing team to ensure all collaboration partners are being communicated to and get post campaign content / KPIs as needed
• Maintain global marketing milestones timelines and keep regions on track with key dates / deliverables
• Coordinate approvals on any regional activations with VP of Creative & Marketing (looping in exec team as necessary)
• Team & Agency Leadership
• Supervise and manage ongoing relationships with external agencies, ensuring high-quality output and strong alignment with brand standards
• Lead, mentor, and develop a high-performing team of 15 (3 direct and 12 indirect reports), fostering a collaborative and results-driven culture

Who You Are:

Requirements

• Proven experience in a senior marketing leadership role, ideally within the retail industry.
• Strong expertise in Paid Media, with hands on management and execution during Peak Holiday retail period, including management of Agency partner
• Strong expertise in integrated marketing, with a deep understanding of how channels (PR, influencer, media, retail, trade marketing) work together to drive impact
• Demonstrated ability to lead successful marketing strategies across multiple markets
• Strong analytical mindset with experience using data and KPIs to drive decision-making and measure success, including previous MMM experience.
• Experience managing significant marketing budgets with a clear focus on ROI and business outcomes
• Track record of successfully managing and inspiring teams, with strong leadership and coaching capabilities
• Experience working with and managing external agencies and partners
• Excellent stakeholder management skills, with the ability to influence across functions and seniority levels
• Strategic thinker with a hands-on, executional mindset and strong attention to detail

What We Offer:

• Comprehensive Benefits: Includes health and well-being services
• Retirement Planning: 401(k) match and educational resources
• Paid Parental Leave & Return to Work Program: Support for new parents and caregivers
• Generous Paid Time Off: Floating Holidays, Sick Time, Personal Days, Summer Flex Fridays
• Work Flexibility: Hybrid schedule plus "Work-From-Anywhere" options
• Tuition Reimbursement: Support for approved educational programs

At Fossil Group, we embrace purpose and take every opportunity to work together to make the world a little better. We're committed to fostering a culture of inclusivity and collaboration, where all employees are encouraged to contribute their unique selves and perspectives as valued members of our team.

We are an Equal Employment Opportunity Employer dedicated to a policy of non-discrimination in all employment practices without regard to age, disability, gender identity or expression, marital status, pregnancy, race, religion, sexual orientation, or any other protected characteristic.

If you need any accommodations during the interview process, just let us know at [e-mail].