Integrated Social Media Lead & Performance Driver

H/L; Oakland (CA); On-site; USD 90,000 - 110,000; Full time

Job summary

H/L Agency in Oakland, California, seeks an Integrated Social Media Manager to lead social teams, oversee content production, and connect creative execution with measurable results. This hands-on leadership role blends people management, production operations, budget oversight, performance analytics, and AI to improve campaigns and workflows across client accounts.

You'll collaborate with Account, Creative, Production, and Paid Media teams to align resources, approvals, and deadlines, driving

Qualifications

• 4+ years in social media management, production, or analytics.
• Leadership experience mentoring and developing team members.
• Production workflows across multiple projects.
• Budget management and profitability focus.
• Organic-to-paid experience and collaboration with paid media.
• Data fluency with dashboards and tagging.
• Familiarity with AI tools and LLM workflows.
• Strong communication and organization for remote teams.

Responsibilities

• Lead Social Leads, mentor the team and ensure accountability.
• Oversee content production and align with client campaigns.
• Optimize budgets and resources across accounts.
• Partner with Account, Creative, Production, and Paid Media teams.
• Develop dashboards to measure KPIs and drive insights.
• Leverage AI to improve campaigns and create repeatable workflows.

Skills

Team leadership

Production management

Budget oversight

Data analytics

AI tools

Cross-functional collaboration

Remote collaboration

Tools

Sprout Social

CreatorIQ

Meta Ads Manager

BigQuery

Tableau

Asana

Job description

H/L Agency in Oakland, California, seeks an Integrated Social Media Manager to lead social teams, oversee content production, and connect creative execution with measurable results. This hands-on leadership role blends people management, production operations, budget oversight, performance analytics, and AI to improve campaigns and workflows across client accounts.

You'll collaborate with Account, Creative, Production, and Paid Media teams to align resources, approvals, and deadlines, driving