Entertainment Media Strategy Lead

OMG23; Burbank (CA); On-site; USD 95,000 - 125,000; Full time

Job summary

OMG23 in Burbank, CA, is seeking an Integrated Associate Director to lead cross-channel, data-driven media strategies for premier entertainment clients. You’ll bridge strategy, media, and creativity, guiding teams across digital, social, and traditional channels to deliver work that moves audiences and drives results.

You’ll partner with clients and internal experts to translate brand goals into powerful media plans, stay ahead of trends, mentor talent, and help shape the future of integrated

Qualifications

• Bachelor’s degree or relevant experience in media/advertising or related field.
• 4+ years of integrated media experience (digital and offline).
• Entertainment industry experience preferred; streaming account experience a plus.
• Solid understanding of Broadcast, Print, Outdoor and Digital media.

Responsibilities

• Lead development of data-driven, audience-first media strategies across digital and offline channels.
• Build strong client relationships with activation, social, search, and project management teams.
• Stay on top of emerging trends, technologies, and platforms to inspire clients and teams.
• Oversee campaign planning, execution, and performance to meet client goals.
• Develop audience strategies through data-driven research aligned with brand objectives.
• Mentor a collaborative team of media professionals and guide budget planning.

Skills

Data-driven strategy

Client relationships

Emerging tech awareness

Communication skills

Education

Bachelor’s degree or relevant experience

Tools

Excel

PowerPoint

Ad serving platforms

Job description

OMG23 in Burbank, CA, is seeking an Integrated Associate Director to lead cross-channel, data-driven media strategies for premier entertainment clients. You’ll bridge strategy, media, and creativity, guiding teams across digital, social, and traditional channels to deliver work that moves audiences and drives results.

You’ll partner with clients and internal experts to translate brand goals into powerful media plans, stay ahead of trends, mentor talent, and help shape the future of integrated