Integrated Media Specialist

USA-Today-Co.; Port Huron (MI); Hybrid; USD 50,000 - 108,000; Full time

Benefits offered by this job

401(k) with company match

Health, dental & vision coverage

Hybrid/remote flexibility

Structured onboarding

Career progression opportunities

Unlimited PTO

Job summary

USA TODAY Co., Inc.'s LocaliQ division in Port Huron, MI seeks an Integrated Media Specialist to own the full sales cycle and partner with clients to deliver data-informed digital and traditional marketing strategies.

You will hunt net-new business, manage an ongoing book of clients, and build tailored marketing proposals that drive growth. This hybrid role offers uncapped commission and strong onboarding and growth opportunities.

Qualifications

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles.
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.

Responsibilities

• Build a consistent prospecting cadence to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining CRM activity and forecasting.
• Partner with internal teams to support strong client outcomes.

Skills

New business development

Full-cycle sales

CRM: Salesforce

Prospecting

Communication skills

Tools

Salesforce CRM

MS Office

AI tools (Copilot)

Job description

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY , and local media organizations, including our network of local properties, in the United States, and Newsquest , a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ , supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers viaDayforce . Job postings directing you to complete an application on other external sites may not be valid. If you are a California resident, you acknowledge that by applying for a job with us, this California Job Applicant Privacy Notice will apply to our collection, use, and disclosure of your personal information. To connect with us, visit www.usatodayco.com

Integrated Media Specialist – Outside Sales

Territory-Based | Hybrid | Client-Facing Market Role

Company: LocaliQ, powered by the USA TODAY Network
Location: Outside Sales, territory-based role in Port Huron, MI | Hybrid (Remote + In-territory)

About LocaliQ

AtLocaliQ, part of USA TODAY Co.,we help businesses grow by bringing together advancedmarketing technology, trusted audience reach, and the expertiseto turn it into results. In this role, you’ll work at the intersection ofdigital marketing and one of the most trusted media networksin the country—helping businesses connect with customers across the full marketing funnel.

You’ll partner with clients to understand their goals, build strategies that combineperformance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team thatdoesn’tjust sell products. We bring together the right mix of solutions to drivereal businessgrowth.

About the Role

Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—fromnet-new prospectingthroughlong-term account growth—and who thrives in both hunting and managing client relationships.

In this role, you willactively hunt fornet-newbusiness, while alsomanaging, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.

Our Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

Why This Role Stands Out:

• Competitive base salary withuncappedcommissionand strong earning potential
• Contests, and recognition programs for top performers
• Consultative ,full-cycle salesrole with ownership from first conversation through long-term account growth
• Hybrid flexibility with autonomy to manage your schedule and territory
• Strong onboarding, coaching, and sales enablement to support a successful ramp
• Access to anextensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives
• Careerprogression into senior sales and leadership roles
• Backed by marketing expertise, post-sale specialists, and industry-leading tools

What You Will Do

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.
• Manage and growa territoryby balancing new business development, client retention, and account expansion.
• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.
• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.
• Partner with internal account management, creative, and strategy teams to support strong client outcomes.
• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Qualifications

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).
• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.
• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.
• Valid driver’s license and vehicle insurance

Who Thrives Here

High performers in this role are resilient, self-motivated,strategic and creative mindedand competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well andmaintainfull ownership of their performance and trajectory.

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.

• Competitive base salary + Uncapped commission opportunity
• 401(k) with company match
• Career progression opportunities
• Flexibility and autonomy in a hybrid/remote work environment
• High-performance culture with recognition, incentives
• Comprehensive health, dental & vision coverage options and more
• Unlimited MTO time off, including paid holidays
• Structured onboarding to get you ramped fast
• Ongoing coaching from experienced leaders
• Access to industry-leading tools, resources, and marketingexpertise

The annualized base salary for this role will range between $50,000 and $65,000. $83,333-$108,333 OTE. Uncapped commission with accelerators. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.

USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at [e-mail] . Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.