Integrated Media Specialist

USA Today Co.; Greenville, Northern (SC, KY); Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Uncapped commission

401(k) with company match

Hybrid/Remote work flexibility

Health, dental & vision coverage

Paid time off

Job summary

LocaliQ, part of USA TODAY Network, is seeking an Integrated Media Specialist for a territory-based outside sales role in Greenville, SC. You will own the full sales cycle from prospecting to close, balancing new business development with account growth.

You’ll build tailored marketing strategies, present data-driven proposals, and collaborate with post-sale teams to optimize campaigns and deliver measurable results for clients in a hybrid work setting.

Qualifications

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles.
• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.
• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.
• Experience using CRM and sales tools with disciplined pipeline management and follow-up.
• Comfort learning and discussing digital marketing solutions such as search, social, display, and video.

Responsibilities

• Build a consistent prospecting cadence to develop a strong pipeline.
• Manage and grow a territory by balancing new business development, client retention, and account expansion.
• Lead discovery conversations to understand business goals, marketing challenges, and growth opportunities.
• Build and present data-informed marketing proposals aligned to client goals and budget.
• Own the full sales cycle—from initial outreach through close—with accurate CRM activity and forecasting.
• Partner with internal teams to support strong client outcomes.
• Stay engaged post-sale through reporting, optimization, and renewal conversations.

Skills

B2B sales

full-cycle sales

prospecting

CRM proficiency

communication

driving

AI tools familiarity

team collaboration

Tools

CRM

Microsoft Copilot

Perplexity

Job description

Integrated Media Specialist – Outside Sales

Territory-Based | Hybrid | Client-Facing Market Role

Company:LocaliQ, powered by the USA TODAY Network
Location: Outside Sales, territory-based role in Greenville, SC | Hybrid

About LocaliQ

AtLocaliQ, part of USA TODAY Co.,we help businesses grow by bringing together advancedmarketing technology, trusted audience reach, and the expertiseto turn it into results. In this role, you’ll work at the intersection ofdigital marketing and one of the most trusted media networksin the country—helping businesses connect with customers across the full marketing funnel.

You’llpartner with clients to understand their goals, build strategies that combineperformance-driven digital solutions with the reach of the USA TODAY Network, and deliver measurable outcomes. This is an opportunity to be part of a team thatdoesn’tjust sell products. We bring together the right mix of solutions to drivereal businessgrowth.

About the Role

Our Integrated Media Specialist role is a consultative, relationship-driven sales position for someone who loves owning the full sales cycle—from net-new prospectingthroughlong-term account growth—and who thrives in both hunting and managing client relationships.

In this role, you willactively hunt fornet-newbusiness, while alsomanaging, growing, and expanding an ongoing book of clients. You’ll create tailored marketing strategies, guide businesses from first conversation through ongoing performance discussions, and continually identify opportunities to deepen partnerships over time. You’ll act as a trusted marketing partner—not a transactional seller—balancing new business development with retention, upsell, and account expansion to drive long-term client value.

Our Integrated Media Specialist role is partnered with a post-sales team that manages campaign performance, optimizes results, and prepares reporting. Additional support resources are available, including the Data and Insights team, Client Strategists, and other product-specific resources.

In your first 90 days, you’ll gain confidence in LocaliQ’s solutions, tools, and sales approach while building meaningful prospecting and discovery habits. By the end of this period, you’ll be owning your territory and sales cycle end-to-end, with the support and coaching needed to set you up for long-term success.

Why This Role Stands Out:

• Competitive base salary withuncappedcommissionand strong earning potential

• Contests, and recognition programsfor top performers

• Consultative,full-cycle salesrole with ownership from first conversation through long-term account growth

• Hybrid flexibilitywith autonomy to manage your schedule and territory

• Strong onboarding, coaching, and sales enablementto support a successful ramp

• Access to anextensive mix of digital and traditional marketing solutions, enabling consultative, end-to-end strategies tailored to each client’s growth objectives

• Careerprogressioninto senior sales and leadership roles

• Backed by marketing expertise, post-sale specialists, and industry-leading tools

What You Will Do

• Build a consistent prospecting cadence using cold calls, email, social outreach, networking, and in-person or virtual meetings to develop a strong pipeline.

• Manage and growa territoryby balancing new business development, client retention, and account expansion.

• Lead thoughtful discovery conversations to understand business goals, marketing challenges, and growth opportunities.

• Build and present data-informed digital and traditional marketing proposals that connect strategy, tactics, and budget to client goals.

• Own the full sales cycle—from initial outreach through close—while maintaining accurate CRM activity, pipeline management, and forecasting.

• Partner with internal account management, creative, and strategy teams to support strong client outcomes.

• Stay engaged post-sale through reporting, optimization, and performance conversations that support renewals and continued growth.

Qualifications

• 3+ years of B2B sales experience with success in new business development, account growth, or business development roles (experience level may vary by market and role level; Recruiter to update).

• Ability to run a full-cycle, consultative sales process—from discovery through proposal, negotiation, and close.

• Strong prospecting skills across phone, email, social, networking, and relationship-based outreach.

• Experience using CRM and sales tools with disciplined pipeline management and follow-up.

• Comfort learning and discussing digital marketing solutions such as search, social, display, and video (direct experience is a plus, not required).

• Excellent communication skills, business curiosity, and the ability to build credibility with diverse clients and stakeholders, influencing decisions through clear data-driven recommendations.

• Proficiency with CRM, Microsoft Office Suite, and AI tools such as Microsoft Copilot and Perplexity.

• Valid driver’s license and vehicle insurance

Who Thrives Here

High performers in this role are resilient, self-motivated,strategic and creative mindedand competitive, with a strong drive to outperform and continuously take on greater impact. They are coachable and highly self-directed, comfortable initiating outreach, staying organized, asking thoughtful questions, and using data and tools to work efficiently. Energized by real-time results, they handle rejection well andmaintainfull ownership of their performance and trajectory.

Benefits

We believe high performance should be recognized and supported through compensation, development, and real opportunity to grow your skills.

• Competitive base salary + Uncapped commission opportunity

• 401(k) with company match

• Career progression opportunities

• Flexibility and autonomy in a hybrid/remote work environment

• High-performance culture with recognition, incentives

• Comprehensive health, dental & vision coverage options and more

• Unlimited MTO time off, including paid holidays

• Structured onboarding to get you ramped fast

• Ongoing coaching from experienced leaders

• Access to industry-leading tools, resources, and marketingexpertise

Step into a territory where you can own the full sales cycle, bring smart marketing solutions to the table, and be recognized for the results you deliver.

#LI-AM #LI-Hybrid