Integrated Media Lead: Paid Search & Programmatic

Go Fish; Phoenix (AZ); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive compensation

Flexible work environment

Medical, dental, and vision insurance

Unlimited paid time off

401(k) with company match

Company-paid life and disability保险

Paid parental leave

Collaborative culture with autonomy

Employee wellness programs and perks

Job summary

Go Fish Digital is a hands-on, metrics-driven media agency seeking a Manager, Integrated Media to own and execute paid search, paid social, and programmatic campaigns. You will build, launch, optimize, and measure performance directly in-platform, leading client-facing communications and mentoring junior staff.

Ideal candidates will manage budgets, bids, audiences, and creative rotation while maintaining rigorous tracking and reporting.

Qualifications

• Hands-on campaign building and optimization across paid search, paid social, and programmatic.
• Troubleshooting delivery, disapprovals, tracking and performance issues.
• Strong analytical skills with a track record of turning data into optimization decisions.
• Experience with conversion tracking and tagging (GA4, GTM, pixels, Conversions API).
• Experience presenting performance and recommendations to clients and stakeholders.
• Ability to manage priorities, budgets, and timelines with attention to detail.

Responsibilities

• Build, launch, and manage campaigns across paid search, paid social, and programmatic.
• Configure campaign settings, budgets, bids, audiences, and creatives.
• Diagnose delivery issues and policy disapprovals and maintain logs.
• Own daily performance, pacing, and channel allocation decisions.
• Lead tracking integrity and analytics, including UTMs and attribution.
• Present results and recommendations to clients and stakeholders.

Skills

Campaign building

Optimization

Analytics

Tagging & tracking

Client presentations

Mentoring

Communication

Budget management

Prioritization

Education

Bachelor’s degree in marketing, advertising, communications, business, or a related field

Tools

GA4

GTM

Pixels

Conversions API

MediaOcean Prisma

StackAdapt

The Trade Desk

DV360

Microsoft Ads

Google Ads

Excel/Sheets

Job description

Go Fish Digital is a hands-on, metrics-driven media agency seeking a Manager, Integrated Media to own and execute paid search, paid social, and programmatic campaigns. You will build, launch, optimize, and measure performance directly in-platform, leading client-facing communications and mentoring junior staff.

Ideal candidates will manage budgets, bids, audiences, and creative rotation while maintaining rigorous tracking and reporting.