Integrated Marketing Strategist - Americas

Cognizant; New York (NY); On-site; USD 77,000 - 94,000; Full time

Job summary

Cognizant is seeking a dynamic Americas Field Marketing professional to shape and execute integrated marketing strategy across the region. You will combine performance insights with hands-on operations to ensure consistent messaging, optimize campaigns, and drive lead generation.

Collaboration with global marketing and AI-enabled initiatives will be key to improving efficiency and program quality. The role requires strong project coordination, stakeholder management, and the ability to translate

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, communications, business, or related field.
• At least three years of relevant experience, including internships or projects.
• Strong organization, project coordination, written communication, and attention to detail.
• Ability to manage multiple priorities and collaborate across teams.

Responsibilities

• Support integrated marketing strategy across Americas Field Marketing.
• Evaluate program effectiveness and ensure consistent messaging.
• Provide insights, best practices, and governance; share learnings.
• Coordinate team communications and priorities; track progress.
• Advance AI adoption to improve efficiency.

Education

Bachelor's degree or equivalent in Marketing / Communications / Business

Three years of relevant experience

Strong organization and attention to detail

Written communication

Ability to manage multiple priorities

Cross-team collaboration

Tools

CRM software

Marketing analytics tools

Project management tools

Presentation tools

Job description

Cognizant is seeking a dynamic Americas Field Marketing professional to shape and execute integrated marketing strategy across the region. You will combine performance insights with hands-on operations to ensure consistent messaging, optimize campaigns, and drive lead generation.

Collaboration with global marketing and AI-enabled initiatives will be key to improving efficiency and program quality. The role requires strong project coordination, stakeholder management, and the ability to translate