Integrated Marketing

Cognizant; New York (NY); On-site; USD 77,000 - 94,000; Full time

Job summary

Cognizant is seeking a dynamic Americas Field Marketing professional to shape and execute integrated marketing strategy across the region. You will combine performance insights with hands-on operations to ensure consistent messaging, optimize campaigns, and drive lead generation.

Collaboration with global marketing and AI-enabled initiatives will be key to improving efficiency and program quality. The role requires strong project coordination, stakeholder management, and the ability to translate

Qualifications

• Bachelor's degree or equivalent practical experience in marketing, communications, business, or related field.
• At least three years of relevant experience, including internships or projects.
• Strong organization, project coordination, written communication, and attention to detail.
• Ability to manage multiple priorities and collaborate across teams.

Responsibilities

• Support integrated marketing strategy across Americas Field Marketing.
• Evaluate program effectiveness and ensure consistent messaging.
• Provide insights, best practices, and governance; share learnings.
• Coordinate team communications and priorities; track progress.
• Advance AI adoption to improve efficiency.

Education

Bachelor's degree or equivalent in Marketing / Communications / Business

Three years of relevant experience

Strong organization and attention to detail

Written communication

Ability to manage multiple priorities

Cross-team collaboration

Tools

CRM software

Marketing analytics tools

Project management tools

Presentation tools

Job description

Americas Field Marketing

Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com.

Cognizant is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.

Primary Responsibilities

This role supports integrated marketing strategy, execution, and performance across Americas Field Marketing. It helps ensure consistent messaging and creative across paid and owned channels, evaluates overall program effectiveness, and strengthens program quality at every audience touchpoint.

Working closely with Americas Field Marketing operations, the role provides proactive insights, promotes best practices and consistent governance, and shares learnings across marketing teams.

The role spans two complementary areas: integrated marketing strategy and performance insights, and Americas Field Marketing team operations.

Integrated Marketing Strategy and Performance Insights

Connect strategy and activation to cross-channel performance, audience journeys, lead, and pipeline insights; translate findings into actionable recommendations, shared best practices, and AI-enabled optimization opportunities.

• Performance Measurement: Work closely with CoE to connect strategy and activation to engagement and pipeline outcomes across paid, owned, and earned channels, applying consistent standards.
• Cross-Channel Insights: Integrate performance data from paid media, web, email, and social to assess channel and creative effectiveness.
• Audience Journey Analysis: Evaluate the audience journey across channels to identify performance drivers, friction points, and content gaps while supporting a cohesive experience.
• Lead and Pipeline Monitoring: Monitor lead quality, nurture progression, MQLs, and pipeline influence, escalating performance gaps or lagging results to Field Marketing leaders.
• Actionable Recommendations: Translate ongoing analysis from CoE into practical insights and recommendations that marketers can apply to improve future program planning.

Americas Field Marketing Team Operations

Strengthen alignment with global marketing priorities and support coordinated execution across Americas Field Marketing by maintaining quality standards, connecting the team through shared forums, tracking progress toward common goals, and advancing AI adoption to improve consistency, collaboration, and efficiency.

• Team Communications: Coordinate recurring communications, including the quarterly newsletter, by consolidating performance data, updates, and leadership input. Help plan and manage Americas FM All Hands meetings and other team forums that reinforce priorities, share progress and learnings, and strengthen connection across the organization.
• Priority Tracking: Maintain visibility into team priorities, commitments, dependencies, and action items, highlighting areas that require leadership alignment or attention. Surface shared learnings, emerging priorities, constraints, and challenges to support timely coordination and decision-making.
• Process Standardization and Best Practices: Develop repeatable templates, processes, and shared practices that improve consistency, accountability, and knowledge sharing across the team.
• AI Enablement: Advance team adoption of AI tools and agents through practical updates, resources, and training that accelerate execution, build confidence, and create more time for strategic work while aligning with Cognizant’s broader agent workflow.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• At least three years of relevant experience, including internships, academic projects, or equivalent work.
• Strong organization, project coordination, written communication, and attention to detail.
• Ability to manage multiple priorities, collaborate across teams, and act on feedback.

Preferred

• Exposure to integrated campaigns, B2B marketing, technology, consulting, or professional services.
• Familiarity with digital channels, customer journey concepts, campaign briefs, and performance reporting.
• Experience with marketing, CRM, project management, analytics, or presentation tools.
• Curiosity, sound judgment, and confidence identifying opportunities to improve marketing quality.
• Comfort using AI tools to speed up drafting, research, reporting, or light agent-building.

Location(s)

New hires will be deployed to specific client site in Denver, CO and this location will be discussed through the application process. While Cognizant will make reasonable efforts to accommodate your location preference, please note that final assignments will be based on business needs and regional relocation may be required.

Start Date(s)

New hire will start as soon as possible. While we will attempt to honor candidate start date preferences, business need and position availability will determine final start date assignment. Exact summer start dates will be communicated with enough time for you to plan effectively.

Salary And Other Compensation

The annual salary for this role is $85,000.00 depending on experience and other qualifications of the successful candidate.