Integrated Marketing Programs Manager - Growth & Impact

Connection; Merrimack (NH); Vor Ort; USD 77.000 - 98.000; Vollzeit

Zusammenfassung

Connection is seeking a Marketing Programs Manager in Merrimack, NH to lead integrated campaigns that boost awareness, demand, and customer loyalty across GPO markets. You will collaborate with ISG, Sales, and Product Management to build 12-month plans and optimize funding.

You’ll develop content with subject matter experts to guide buyers through the journey, align programs with business goals, and drive measurable growth while coordinating with vendors and events.

Qualifikationen

• Experience in vertical markets in marketing, product management, or sales.
• Experience using Workfront, Salesforce, Copilot.
• B2B marketing methodology experience or certification such as Forrester, Pragmatic, HubSpot or equivalent.
• Strong MS Office and Teams skills.
• Functional understanding of marketing and e-commerce.

Aufgaben

• Develop integrated campaigns to increase awareness, demand, customer loyalty, and growth across GPO markets.
• Collaborate with Industry Strategy Group leader, Sales, and Product Management on 12-month plans.
• Create content with SMEs to support the buyer journey and maximize brand exposure and demand in GPO audiences.
• Plan and optimize marketing programs aligned with objectives and funding for designated GPOs.
• Present campaign plans to ISG, Sales, and Product Management to gain buy-in and feedback.
• Coordinate with Product Managers to outline program opportunities and secure vendor funding.
• Monitor program components and report performance with insights for improvements.
• Advise segment marketing on go-to-market messaging based on market trends.
• Work with industry, segment, and sales leaders to maximize business growth.
• Execute lead generation programs to drive growth.
• Coordinate with events to align face-to-face and virtual opportunities.
• Support go-to-market methods for driving business in GPO verticals and segments.
• Provide planning support to Events for segment and vertical market events.

Kenntnisse

Marketing programs

Product management

Sales collaboration

B2B marketing

Workfront

Salesforce

HubSpot/Forrester/Pragmatic

Microsoft Office/Teams

Analytical thinking

Communication

Cross-functional teamwork

Tools

Workfront

Salesforce

Copilot

Jobbeschreibung

Connection is seeking a Marketing Programs Manager in Merrimack, NH to lead integrated campaigns that boost awareness, demand, and customer loyalty across GPO markets. You will collaborate with ISG, Sales, and Product Management to build 12-month plans and optimize funding.

You’ll develop content with subject matter experts to guide buyers through the journey, align programs with business goals, and drive measurable growth while coordinating with vendors and events.