Integrated Marketing Manager: CRM-Driven Growth & Travel

The Post and Courier; Charleston (SC); On-site; USD 90,000 - 120,000; Full time

Job summary

The Post and Courier seeks an Integrated Marketing Manager to lead cross-channel campaigns, optimize digital programs, and manage CRM-driven initiatives across B2B and B2C segments in Charleston, SC.

You will develop and implement marketing plans, oversee go-to-market strategies, and steward budgets to maximize ROI while collaborating with analytics and development teams to drive subscriptions and revenue growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5-7+ years experience in marketing.
• Proficient in HubSpot CRM, Teams, Constant Contact, WordPress, Google Drive.

Responsibilities

• Lead B2B Inbound Marketing & CRM Management.
• Execute marketing campaigns through automation to generate inbound leads and grow ad revenue.
• Grow new leads via site traffic converts (CTAs, landing pages, content).
• Create multi-channel campaigns using SEO, email, content marketing and events.
• Host CRM training sessions for effective use.

Skills

Analytics skills

Project management

Communication skills

Data-driven marketing

Organizational skills

Detail oriented

Creative problem solving

Customer-service mindset

Time management

Flexibility

Driver's license

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot CRM

Teams

Constant Contact

WordPress

Google Drive

Job description

The Post and Courier seeks an Integrated Marketing Manager to lead cross-channel campaigns, optimize digital programs, and manage CRM-driven initiatives across B2B and B2C segments in Charleston, SC.

You will develop and implement marketing plans, oversee go-to-market strategies, and steward budgets to maximize ROI while collaborating with analytics and development teams to drive subscriptions and revenue growth.