Integrated Marketing Manager, Coffee Ecosystem

Frey Consulting Group; Tustin (CA); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Health benefits for worker and family

Job summary

TCWGlobal in the United States is seeking an Integrated Marketing Manager for the Coffee Ecosystem to plan, execute, and optimize integrated campaigns focused on coffee products. You will collaborate with GTM, Product, and Product Marketing teams to align campaigns with business goals and measure impact.

This onsite role in Tustin, CA drives regional marketing programs, multi-channel campaigns, and KPI tracking, with a path from contract to hire and full benefits for you and your family.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of integrated marketing planning and product marketing experience.
• At least 2 years in consumer electronics or tech-driven categories for the US market.
• Experience with digital marketing, campaign analytics, and project management tools.
• Strong analytical, project management, and communication skills.
• Experience in a global company with regional or global campaign management exposure.

Responsibilities

• Plan, execute, and optimize integrated marketing campaigns for coffee products.
• Collaborate with GTM, Product, and Product Marketing teams to align campaigns with business objectives.
• Manage multi-channel campaigns (digital, retail, events) for regional audiences.
• Monitor KPIs, report results, and optimize campaign performance.

Skills

Digital marketing

Campaign analytics

Project management

Communication skills

Analytical thinking

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Campaign analytics tools

Project management tools

Job description

Integrated Marketing Manager, Coffee Ecosystem

Integrated Marketing Manager, Coffee Ecosystem

W2 Contract to Hire

Onsite, Tustin, CA

$110-125k/yr + 100% Paid Benefits for Worker & Family

The Opportunity:

The Integrated Marketing Communications (IMC) Manager is responsible for planning, executing, and optimizing integrated marketing campaigns that drive awareness, engagement, and sales for specific products or product lines, with a focus on our coffee category. This role works closely with cross-functional teams, including GTM, Product, Product Marketing teams to drive planning and execution that’s aligned with business objectives and to ensure campaigns are strategically aligned, effectively delivered, and measured for impact.

What you will do:

Regional Product Strategy Adaptation (15%)

• Collaborate with PM/PMM/GTM to always stay informed of IPD process to be the owner of product campaign planning cadence.

• Lead the segmentation and positioning of target markets for product (user profiling, competitive landscape analysis, channel characteristic analysis).

• Develop an integrated marketing strategy framework (core message house, communication rhythm, touchpoint matrix).

Integrated Campaign Management (50%)

• Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive product awareness and adoption.

• Develop regional marketing campaigns for product launches and ongoing promotions, and coordinate budget allocation and KPI system setting.

• Measure, report, and optimize the effectiveness of regional product marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.

Regional Collaboration (10%)

• Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional product awareness, customer acquisition, and revenue growth through tailored initiatives and activations.

• Collaborate with DTC team to drive revenue growth and enhance product storytelling on owned platforms.

• Design channel - specific communication strategies (differentiated plans for e - commerce platforms, social media, physical stores).

• Construct a consumer touchpoint management map (design of the experience loop from awareness to purchase).

• Establish regional localization content adaptation standards (cultural, language, and consumption habit calibration).

Marketing Effectiveness Tracking and Optimization (15%)

• Build a marketing data middle - office (real - time monitoring of channel ROI, user behaviour, competitor dynamics).

• Conduct A/B testing for marketing campaigns (verification of information/media/time - period combination effects).

• Dynamically adjust budget allocation strategies (resource re - allocation based on attribution analysis).

Key Metrics

• Branded Product Search

What you bring to the role:

• Bachelor’s degree in Marketing, Business, or related field

• 5+ years of experience in integrated marketing planning and product marketing with at least 2 years in consumer electronics or a related tech-driven category (e.g., smart home, kitchen appliances, personal electronics) for the US market.

• Experience working in a global company with significant exposure to regional or global campaign management.

• Strong analytical, project management, and communication skills.

• Experience with digital marketing, campaign analytics, and project management tools.

• Creative thinker with attention to detail and results-driven approach.

Attributes (Soft-Skills):

• Entrepreneurial spirit, grit, resilience, and find a way to get things done.

• Proactive, results-driven with high ownership and commitment.

• Growth mindset with a desire to innovate and continuously improve.

• Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.

• High integrity and humility, with a proactive and ownership-driven approach.

• Comfortable managing multiple projects at once.

TCWGlobal is an equal opportunity employer. We do not discriminate based on age, ethnicity, gender, nationality, religious belief, or sexual orientation.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.