Integrated Marketing Manager

80Twenty; San Francisco (CA); Hybrid; USD 130,000 - 170,000; Full time

Job summary

80Twenty in San Francisco, CA, is seeking a Campaign and Lifecycle Marketer for a hybrid role, 2-3 days on-site. You will own end-to-end campaigns across demand gen and lifecycle, leveraging AI-assisted tactics and multi-channel execution to accelerate pipeline and improve funnel velocity.

You will collaborate with sales, product marketing, and SDRs to translate buyer insights into targeted programs, build segmentation logic, and manage campaigns end-to-end in the tech stack.

Qualifications

• 5+ years in B2B SaaS with focus on Demand Gen or Lifecycle Marketing.
• Experience leading global, cross-functional teams.
• Proven ability to design segmentation and targeting strategies.
• Proficient with marketing automation platforms and CRM systems.

Responsibilities

• Own planning and coordination of integrated campaigns from brief to wrap report.
• Design and manage multi-channel demand campaigns across paid, organic, email, events.
• Build audience segmentation and targeting models.
• Manage lead-to-pipeline journey in the tech stack.
• Coordinate tradeshow and webinar strategy and follow-up.
• Maintain repeatable, measurable campaign playbooks.
• Provide regular funnel health reports.

Skills

AI-native mindset

Global teams experience

AI agents & automation

Demand generation

Lifecycle marketing

Campaign management

HubSpot/Marketo

Salesforce

6sense

Project management

Tools

Asana

Monday.com

Salesforce

Marketo

Job description

Campaign and Lifecycle Marketer

Location: San Francisco, CA (Hybrid), 2-3x a week

Our client is a modern AI-powered IT management platform built to help IT teams work smarter, bringing ticketing, automation, and monitoring into a single unified workspace. They are a people-first company that values transparency, simplicity, and genuine collaboration, with a fast-moving team where curiosity and bold ideas are celebrated and your work has real impact.

They are seeking a scrappy, hands on, high output campaign and lifecycle marketer to drive execution across segment marketing, demand generation, and lifecycle programs. Bottom of funnel is strong, but they need someone who is strong in top of funnel and executing campaigns while building out demand gen frameworks. This role is for someone who can translate buyer insight into a coordinated, multi-touch campaign, build the segmentation and targeting logic behind it, and manage it end-to-end across channels and stakeholders.

Key Responsibilities

AI-Driven Growth

• AI as a Feedback Loop: Use AI to continuously monitor campaign and intent signals in near-real-time, surfacing patterns fast enough to spin up or adjust campaigns while they're still relevant
• Bring a builder's mindset to identifying repetitive or multi-step workflows (e.g., lead routing, campaign QA, reporting chains) and creating automations that remove manual steps and tighten the chain of events from signal to action
• AI-Assisted Project Management: Apply AI tools to campaign planning and coordination — tracking timelines, flagging at-risk deliverables, and keeping cross-functional work streams moving
• AI-First Marketing: Leverage Claude and Gemini to accelerate campaign copy, targeting analysis, and reporting workflows

Campaign & Lifecycle Execution

• Campaign Strategy & Project Management: Own the planning and coordination of integrated campaigns from brief to wrap report — timelines, owners, dependencies, and asset SLAs across marketing, sales, and cross-functional partners
• Demand Generation: Design and manage multi-channel demand campaigns (paid, organic, email, tradeshow, webinar) aligned to segment-specific pipeline
• Segmentation & Targeting: Build and refine audience segmentation and targeting models across buyer segments (IT, mid-market), using behavioral and intent data to prioritize the right accounts and messages
• Lifecycle Marketing: Manage the lead-to-pipeline journey within the tech stack — behavioral triggers, nurture tracks, lead scoring, and handoff criteria across the funnel
• Tradeshow & Webinar Strategy: Co-own the strategic plan for tradeshows and webinars — audience targeting, messaging, speaker/content strategy, promotional campaign, and pipeline follow-up. An event contractor manages on-site and virtual logistics; this role owns the marketing strategy and campaign coordination around each event
• Operational Integrity: Maintain rigorous campaign documentation and playbooks so every program is repeatable, measurable, and transparent to leadership
• Performance Insights: Report on campaign and funnel health, surfacing early traction patterns and segment-specific performance to inform where the team doubles down
• Funnel Optimization: Continuously test and refine segmentation, messaging, and channel mix to improve pipeline velocity, segment ARR, and CAC

What Success Looks Like

• A consistent, well-coordinated campaign calendar spanning demand gen, lifecycle, tradeshows, and webinars - each with clear targeting logic tied to the buyer's journey
• Measurable improvement in lead to pipeline conversion through sharper segmentation and lifecycle nurture design (own through closed won)
• Tradeshow and webinar programs that reliably convert into qualified pipeline, backed by clear pre/post-event campaign strategy
• Documented, repeatable campaign playbooks that scale across segments and regions
• Ongoing reporting on campaign performance, segmentation effectiveness, and funnel metrics that sharpens strategy over time
• A working AI feedback loop that surfaces intent signals fast enough to inform real-time campaign decisions, plus at least one workflow measurably improved through an AI agent or automation you built

Qualifications

• AI-native mindset: proven ability to use AI to accelerate campaign development, targeting analysis, and reporting
• Experience working with global teams
• Curiosity and hands-on ability to build or prototype AI agents and automations that improve workflows, project tracking, and the chain of events between signal and campaign action
• 5+ years in B2B SaaS with a background in Demand Generation, Lifecycle Marketing, Campaign Management, or Field Marketing
• Proficiency in HubSpot or Marketo, Salesforce, 6sense or similar intent platform, and project management tools (Asana, Monday.com, or similar)
• Proven experience building segmentation and targeting strategy, not just executing campaigns, but designing who they're for and why
• Strong project management skills: able to run multiple concurrent campaigns with clear timelines, owners, and accountability
• Strategic execution: connects insight to action, builds tests rather than waiting for a playbook
• Experience planning and coordinating tradeshow and webinar programs from a strategy and campaign standpoint
• Comfortable partnering with sales, product marketing, and SDR teams to align campaigns to the full buyer's journey
• Strong grasp of the evolving AI landscape, agentic workflows, and LLMs as they relate to IT and service providers

DOE: 130-170k (maybe some flex) + bonus + benefits