Integrated Marketing, Creative Marketing Management

Samsung Electronics America; Plano (TX); On-site; USD 120,000 - 150,000; Full time

Job summary

Samsung Electronics America in Plano, Texas is seeking a Marketing Lead to guide integrated and creative marketing strategies. This role involves executing innovative marketing campaigns and enhancing customer engagement through collaboration with cross-functional teams.

The ideal candidate will have a Bachelor's degree in a relevant field and 12-14 years of experience in marketing. Strong project management and analytical skills are crucial, along with proficiency in Microsoft Excel and PowerPoint. Additional qualifications include an MBA and experience in the consumer electronics industry.

Qualifications

• 12-14 years of experience in integrated or creative marketing.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Develop and execute marketing strategies for brand awareness.
• Collaborate with teams to establish creative assets.
• Analyze market trends and customer behavior.

Skills

Project management

Analytical skills

Microsoft Excel

PowerPoint

Education

Bachelor's degree in marketing, business, communications, advertising, or a related field

Tools

CRM software

Digital media marketing tools

Social media platforms

Job description

This role focuses on leading integrated marketing and creative marketing strategies in Plano, Texas. The role will collaborate with cross‑functional teams to develop and execute innovative marketing campaigns, optimize brand presence, and enhance customer engagement.

Responsibilities

• Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
• Collaborate with brand marketing teams to establish creative assets (e.g., photography, logos, key visuals, messaging) and delivery schedules.
• Manage marketing development funds to create innovative sales‑generating marketing tactics.
• Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 12‑14 years of experience in integrated or creative marketing.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or technology industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.

Equal Employment Opportunity

• Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.