Integrated Marketing, External Communications - PR

Samsung Electronics America; Plano (TX); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental, Vision Insurance

401(k) Plan

Employee Purchase Program

Tuition Assistance

Paid Time Off

Wellness Incentives

Job summary

Samsung Electronics America in Plano, Texas, is seeking a Marketing Specialist responsible for developing and executing integrated marketing strategies to drive brand awareness and customer engagement. You will collaborate across teams and optimize external communications initiatives.

The ideal candidate holds a Bachelor's degree in a relevant field and has 4-6 years of experience in marketing. Benefits include comprehensive healthcare, a 401(k) plan, and MBO bonus opportunities.

Qualifications

• Bachelor's degree in relevant field is required.
• 4-6 years of experience in integrated marketing or external communications.
• Strong project management and analytical skills are essential.

Responsibilities

• Develop and execute integrated marketing strategies.
• Collaborate with PR and brand marketing teams.
• Manage external communications initiatives.
• Analyze market trends to inform marketing strategies.
• Monitor KPIs for marketing initiatives.

Skills

Project management

Analytical skills

Microsoft Excel

Microsoft PowerPoint

Communication skills

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

CRM software

Social media marketing

Digital media marketing

Job description

Position Summary

This role is not eligible for immigration sponsorship.

Role and Responsibilities

This role focuses on developing and executing integrated marketing and external communications strategies in Plano, Texas. The role will collaborate with cross‑functional teams to create cohesive PR campaigns, optimize brand presence, and enhance customer engagement across multiple channels.

• Develop and execute integrated marketing strategies to drive brand awareness and customer engagement.
• Collaborate with PR and brand marketing teams to establish creative assets (photography, logos, key visuals, messaging) and delivery schedules.
• Manage external communications initiatives to ensure alignment with Samsung's brand standards and communication priorities.
• Analyze market trends and customer behavior to inform marketing strategies and optimize campaign performance.
• Monitor and report on key performance indicators (KPIs) to measure the success of marketing initiatives.

Minimum Qualifications

• Bachelor's degree in marketing, business, communications, advertising, or a related field.
• 4-6 years of experience in integrated marketing or external communications.
• Strong project management and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Preferred Qualifications

• MBA or advanced degree in business or marketing.
• Experience in the consumer electronics or technology industry.
• Familiarity with CRM, social media, and digital media marketing.
• Strong communication and collaboration skills for working in a dynamic, matrixed organization.

Benefits

Regular full‑time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more. In addition, regular full‑time employees are eligible for MBO bonus compensation, based on company, division, and individual performance.

Reasonable Accommodations

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team at 855‑557‑3247 or [e-mail] for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Equal Employment Opportunity

Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.