Integrated Marketing & Campaigns San Francisco

Cognition; San Francisco (CA); In loco; USD 120.000 - 180.000; Tempo pieno

Descrizione del lavoro

Cognition is seeking a hands-on marketer to turn the company’s differentiated AI technology into enterprise campaigns that drive pipeline and revenue. You’ll own campaigns from concept to launch, craft content across the buying journey, and coordinate with product marketing, revenue operations, and sales to accelerate enterprise deals.

You’ll translate complex enterprise buying into credible stories, work with engineers and customers, and measure impact to improve the next campaign.

Competenze

• Track record of building and executing integrated campaigns for enterprise B2B technology buyers.
• Strong content development and writing skills with end-to-end launch examples.
• Experience linking content, distribution, and sales follow-up to measurable pipeline outcomes.
• Understanding of complex enterprise buying groups and their information needs.

Mansioni

• Build integrated campaigns around key themes with Product Marketing.
• Create content across the buying journey (ebooks, webinars, demos, templates).
• Reach the full buying group (engineers, IT, executives) with appropriate depth.
• Make campaigns relevant across verticals with industry-specific use cases.
• Own promotion strategy across paid, email, web, social, and field channels.
• Bring technical differentiation to life with credible stories and demos.
• Execute plans from brief to launch, coordinating internal and external resources.
• Optimize for pipeline and revenue with measurement of engagement and progression.

Conoscenze

Campaign strategy

Content development

Writer / storytelling

Project management

B2B tech marketing

Descrizione del lavoro

We are an applied AI lab building end-to-end software agents.

We're the makers of Devin, the first AI software engineer.

Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro.

Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us.

The Role

We’re looking for a hands‑on marketer to turn Cognition’s differentiated technology and customer impact into enterprise campaigns that drive pipeline and sales.

You’ll create content and experiences that influence every key stakeholder in an enterprise purchase—from engineering champions and technical evaluators to executive sponsors and economic buyers. Your work will help customers understand what’s possible, evaluate our technology, build the business case, and move confidently toward adoption.

You’ll own campaigns from idea through execution and promotion, bringing together the right message, format, audience, and channels. This role combines strong storytelling, commercial judgment, and the ability to ship quickly.

What You’ll Do

• Build integrated campaigns around our most important themes. Partner with Product Marketing to translate Cognition’s positioning, key messaging, and differentiation into campaigns that create demand and advance enterprise deals.

• Create content across the buying journey. Develop ebooks, research, webinars, demo experiences, practical templates and guides, workshops, business‑case tools, and other formats that help buyers move from initial interest through evaluation and purchase.

• Reach the full buying group. Address the distinct priorities of engineering leaders, developers, IT and security stakeholders, and business executives—with the right depth, evidence, and next step for each audience.

• Make campaigns relevant across verticals. Translate broad themes into industry‑specific use cases, challenges, and customer outcomes, partnering with Enterprise Demand and Sales on priority segments and accounts.

• Own the promotion strategy. Build distribution into every campaign from the start. Coordinate paid, email, web, social, partner, field, and sales activation with the teams responsible for each channel.

• Bring technical differentiation to life. Work with Product Marketing, engineers, technical experts, and customers to turn complex capabilities into credible stories and demonstrations of enterprise impact.

• Execute from brief to launch. Own campaign plans, content development, production, timelines, and follow‑up. Write and build directly, bringing in internal experts and external resources where needed.

• Optimize for pipeline and revenue. Partner with Revenue Operations and Sales to measure buying‑group engagement, qualified pipeline, opportunity progression, and sales outcomes. Use those insights to improve the next campaign.

What Success Looks Like

Your campaigns consistently reach the right buyers, make Cognition’s differentiation tangible, and help Sales create and win enterprise opportunities. You build a repeatable approach to turning our strongest ideas, product capabilities, and customer evidence into programs that produce measurable commercial results.

You Should Be

• A track record of building and executing integrated campaigns for enterprise B2B technology buyers.

• Strong content development and writing skills, with examples of work you personally took from concept to launch.

• Experience connecting content, distribution, and sales follow‑up to measurable pipeline outcomes.

• An understanding of complex enterprise buying groups and how their information needs change throughout a deal.

• The ability to move between an executive business narrative and detailed product or use‑case content.

• Strong project ownership: you can coordinate multiple contributors, make decisions, and ship high‑quality work quickly.

• A practical approach to experimentation, including using AI tools to accelerate research, production, and iteration.

Bonus Points

• Experience marketing developer tools, AI, infrastructure, or other technical enterprise products.

• Comfort creating technical content and partnering closely with engineers or solutions teams.

• Experience building vertical campaigns, technical webinars, demo‑led programs, or content that supports active enterprise opportunities.

Our Commitment

Equal Opportunity. Cognition is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic under applicable law. We are committed to providing reasonable accommodations for candidates with disabilities throughout the hiring process - please let us know if you need any. Cognition also considers applicants with criminal histories consistent with the SF Fair Chance Ordinance and similar local laws.

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