Integrated Marketing Campaign Lead

American University

United States

Hybrid

USD 73,000 - 75,000

Full time

5 days ago

Be an early applicant

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

American University is seeking an Integrated Marketing Project Manager to develop, execute, and optimize integrated campaigns that advance institutional goals and engage audiences. This role partners with SPA’s Director of Marketing to translate priorities into data-informed initiatives across channels and ensure campaigns deliver on time and within budget.

The ideal candidate holds a bachelor’s degree in marketing or related field, 3–5 years of multi-channel marketing experience, and strong

Qualifications

Bachelor's degree in Marketing, Communications, Business Administration, or related field required.
3 - 5 years progressively responsible experience in marketing, campaign management, or a related field.
Experience managing multi-channel marketing campaigns and working within a collaborative team environment.

Responsibilities

Develop and execute integrated marketing campaigns aligned with priorities.
Lead campaign planning, targeting, and KPI definition with marketing leadership.
Coordinate with creative partners, digital teams, and vendors.
Track performance, generate reports, and drive ROI improvements.
Ensure messaging consistency and brand standards across channels.
Support budget planning and resource coordination.