Integrated Marketing Analyst

Matter Communications, Inc.; Boston, Newburyport, Providence, Denver (MA, MA, RI, CO); Hybrid; USD 55,000 - 65,000; Full time

Benefits offered by this job

Excellent culture

Monthly events

Happy hours

Time off plan

Competitive salaries

Health/Dental/Vision plans

Diversity & Inclusion programs

Volunteer time

Wellness program

Referral program

401K

Pet insurance

Parental leave

Hybrid work model

Job summary

Matter Communications, Inc. is seeking an Integrated Marketing Analyst to join our Integrated Media team across Boston and additional office sites.

You will build and maintain dashboards, monitor campaign and website performance, and collaborate with cross-functional teams to optimize measurement strategies. You’ll leverage AI tools to streamline workflows, accelerate analysis, and scale client reporting, while growing your analytics and digital marketing expertise in a collaborative agency

Qualifications

• 1-3+ years analytics or digital marketing experience.
• Bachelor’s degree in business or related field.
• Experience with visualization tools (Tableau/Data Studio/PowerBI).
• Experience with Google Analytics, Tag Manager, Meta/LinkedIn Ads, Campaign Manager 360.
• AI adoption experience; Claude familiarity preferred.

Responsibilities

• Build and maintain reporting dashboards for campaign and website performance.
• Communicate data findings and recommendations for optimization to stakeholders.
• Consult with cross-functional teams to develop measurement strategies.
• Participate in weekly status meetings and provide analytics updates.
• Leverage AI to streamline workflows and scale reporting.
• Refine skills in Claude to automate client reporting.
• Collaborate with media teams to ensure consistency of campaign elements.
• Oversee trafficking, tagging, and delivery of digital campaigns across channels; identify efficiency opportunities.

Skills

Analytics

Digital marketing

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Tools

Tableau

Data Studio

PowerBI

Google Analytics

Tag Manager

Meta Ads

LinkedIn Ads

Campaign Manager 360

Job description

Integrated Marketing Analyst

Boston, MA; Newburyport, MA; Providence, RI; Denver, CO

Hybrid: In office Mon-Thurs

Matter is an independent, thriving brand elevation agency, unifying PR and integrated marketing to develop and execute strategic campaigns that inspire action and build value through measurable results.From fast growth startups to established organizations, we work with clients across diverse industries — immersing ourselves in our clients’ worlds to help them reach their goals and elevate their brands.

As we’ve grown, we’ve maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life.At Matter, we prioritize employee diversity, equity and inclusion and value everyone’s unique story. We’re proud of the many awards that we’ve garnered as a Top Place to Work and as a Top Agency in the US, but we’re equally as proud of the many organizations that we’ve helped through our agency-wide volunteer initiative. If you’re the kind of professional that takes their work seriously, but also doesn’t take themselves too seriously, this could be the place to grow your career.

We are currently looking for amotivatedand results-focusedIntegrated Marketing Analystto join our Integrated Media team, working with clients across the agency. This individual will play a key supporting role in multiple areas,buildingand managing campaignsend-to-endacross platformsfor B2B and B2C clients.

Here’s a mix of what you’ll be doing day to day

• Buildand maintain reporting dashboards forcampaign/websiteperformancemonitoring
• Communicatedata findingsandrecommendationsfor optimizationwith internal/external stakeholders
• Consult with cross-functional teams todevelop and implement measurement strategies
• Participate in weekly team status and provide regular updates on analytics project tracking
• Leverage AI technology to streamline workflows, expedite analysis, and scale deliverables
• Develop and refine skills in Claude to automate and uplevel client reporting
• Collaborate with media counterparts to assure quality and consistency of campaign elements
• Oversee the trafficking, tagging, and delivery of digitalmediacampaignsacrossavarietyofchannels andplatforms. Identifyareas of opportunity forefficiencies in the trafficking and reporting processes

Along with creativity, drive and self-motivation, your previous experience and attributes will include:

• 1-3+years ofanalytics ordigitalmarketing experience;agency experience is a plus
• Bachelor’s degree or equivalent relevant business experience
• Experience with visualization tools like Tableau, Data Studio, or PowerBI preferred. Experience with tools like Google Analytics,Tag Manager,Meta Ads, LinkedIn Ads, Campaign Manager 360 a plus
• Early adopter of AI technology, and proven track record of improving efficiencies. Experience implementing Claude for analytics preferred.
• Fundamental understanding of the principles of marketing and paid media measurement. B2B experience a plus

Why Matter?

A healthy culture requires healthy, happy people. That’s why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:

• Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.

• A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.

• Competitive salaries, and lots of room for long‑term growth and development

• Top notch health, dental, and vision plans

• Extensive and ever‑growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.

• Paid volunteer time through our Helping Hands program.

• Matter Wellness program, featuring extracurricular activities and interoffice competitions

• Employee referral program (get a $$ bonus for each referral we hire)

• Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.
  The compensation range for this role is $55,000-$65,000annually.

Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.