Integrated Campaigns Manager, Account-Based Marketing

Stripe; New York (NY); Hybrid; USD 191,400 - 287,200; Full time

Benefits offered by this job

Equity

Company bonus

401(k) plan

Medical benefits

Wellness stipends

Job summary

A financial infrastructure platform is seeking an Account-Based Marketing Lead to develop strategies for engaging critical accounts globally. The ideal candidate will have extensive experience in B2B marketing, particularly in account-based marketing, and the ability to analyze and communicate campaign performance. This hybrid role allows flexibility between remote work and in-office collaboration. The annual salary range is $191,400 - $287,200, with additional benefits including equity and health coverage.

Qualifications

• 10+ years of enterprise B2B marketing experience.
• Experience with third-party account-based marketing technology.
• Hands-on experience using AI tools.

Responsibilities

• Build the global ABM strategy, program, and toolset.
• Design standards for various ABM approaches.
• Establish a measurement framework to demonstrate impact.

Skills

Account-based marketing

Analytical skills

Campaign management

B2B marketing

Communication skills

Tools

6Sense

Clay

DemandBase

Job description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About The Team

Stripe’s global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives. We build and deliver campaigns across a broad suite of content, tactics, and channels. We measure and experiment in order to continuously improve outreach, enhance the customer journey, and support revenue growth for the company.

What you’ll do

Stripe is hiring an Account‑Based Marketing Lead to build a global multi‑segment, multi‑product ABM Center of Excellence (CoE). Working with internal partners, agencies, and third-party providers, you will craft strategies, tools, data, and playbooks to standardize and scale ABM in support of reaching, engaging, and expanding Stripe’s most critical accounts.

The ideal candidate

• Has a proven history building successful, scaled ABM programs at a global technology company
• Excels in leading and driving large, complex, global campaigns or programs
• Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
• Deeply sales-fluent; understands how sellers work and what they need to be successful
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Leads with AI to improve efficiency, insights, and impact
• Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
• Is agile, iterative, and comfortable building through ambiguity in high growth environments
  
  
  

Responsibilities

• Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
• Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
• Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
• Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
  
  
  

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum Requirements

• 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
• Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
• AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
• Knowledge of FinTech industry landscape, trends, and technology
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders
• High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
  
  
  

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.

Pay and benefits

The annual US base salary range for this role is $191,400 - $287,200. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

Hybrid work at Stripe

This role is available either in an office or a remote location (35+ miles or 56+ km from a Stripe office).

In-office expectations

Office-assigned Stripes spend at least 50% of the time in a given month in their local office or with users. This hits a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility about how to do this in a way that makes sense for individuals and their teams.

Working remotely at Stripe

A remote location is defined as being 35 miles (56 kilometers) or more from one of our offices. While you would be welcome to come into the office for team/business meetings, on-sites, meet-ups, and events, our expectation is you would regularly work from home rather than a Stripe office. Stripe does not cover the cost of relocating to a remote location. We encourage you to apply for roles that match the location where you currently live or plan to live.