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Dabble is seeking an Integrated Campaign Manager to revolutionize the marketing strategies for their Daily Fantasy Sports app. In this role, you will blend creativity and analytics to lead impactful campaigns, driving brand awareness and community engagement. Your ability to manage multi-channel marketing efforts with data-driven insights will be crucial for success. Join a dynamic team looking to set new standards in the sports entertainment industry.
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In the US,Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting scale-up journey.Backed by the success of our Australian sportsbook, Dabble is revolutionizing the industry by delivering a unique and immersive community-based experience.
Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other players (including friends, ex-athletes and celebrities)and copy their bets with ease.Our mission is clear: to lead the charge in creating a social gaming experience like no other, where cutting-edge entertainment meets real connection and engagement.
Dabble USHQ is located in Austin, Texas, but our remote-first culture means our team thrives across the country.We're passionate, we're driven,and we're on the lookout for the next Dabbler!
Overview
We are looking for a strategic and data-driven Integrated Campaign Manager to lead the planning, coordination, and execution of impactful marketing campaigns across the Dabble brand, with a strong focus on Daily Fantasy Sports and our unique community-led experience.
In this role you’ll blend creativity with analytics to develop campaigns that are not only fun and entertaining, but also measurable and optimized based on performance data. You’ll uncover insights from customer behavior and use them to inform multi-channel marketing strategies, guiding brand, retention and acquisition efforts.
You'll work across teams including Content, CRM, Product, Acquisition, and Community to ensure campaign alignment and cross-functional success.
Your responsibilities will include:
Strategic Leadership
Campaign Execution & Performance
To be successful in this role, you will need:
Are you a Dabbler?
A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).
A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.
We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.
Remuneration
The advertised salary for this position is $90,000 USD - $100,000 USD + benefits with room to be flexible.
The advertised salary for this position is negotiable, based upon skills and experience.
Primary Location
Our preference is for this role to be based in Austin, Texas. For the right candidate we would consider a fully remote position, however you would need to be based in one of the following states: Texas, Nevada, Colorado, North Carolina, Florida, Illinois, New York, Connecticut, Pennsylvania.
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