Integrated Campaign Execution Lead

Cengage Group; Madison (WI); On-site; USD 58,000 - 76,000; Full time

Job summary

Cengage Group in the United States is seeking a Campaign Execution Project Manager to lead the planning, coordination, and end-to-end execution of integrated campaigns, ensuring efficiency and alignment with customer journeys.

You will collaborate across Marketing, Content, Creative, Web, Media and Events, use Workfront for seamless teamwork, and drive process improvements. The ideal candidate has a BA/BS and at least five years of PM experience with strong communication and analytical skills.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or equivalent experience.
• Minimum of 5 years of Project Management experience.
• Proficiency in Workfront or a similar PM tool preferred.
• Outstanding communication with internal and external collaborators.
• Strong problem-solving, analytical abilities, and project management skills.

Responsibilities

• Project manage end-to-end campaign execution with aligned partners.
• Work with Marketing to understand integrated campaign plans that improve conversion and outcomes.
• Collaborate across content, creative, web, media, and events to deliver campaigns on time and within budget.
• Apply Workfront to enable seamless cooperation and collaboration.
• Reflect on process improvements and develop strategies to boost workflow efficiency.
• Balance a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Communication

Problem solving

Analytical abilities

Education

Bachelor’s degree (BA/BS) in Advertising, Marketing, Communications, or equivalent experience

Tools

Workfront

Job description

Cengage Group in the United States is seeking a Campaign Execution Project Manager to lead the planning, coordination, and end-to-end execution of integrated campaigns, ensuring efficiency and alignment with customer journeys.

You will collaborate across Marketing, Content, Creative, Web, Media and Events, use Workfront for seamless teamwork, and drive process improvements. The ideal candidate has a BA/BS and at least five years of PM experience with strong communication and analytical skills.