Integrated Campaign Execution Lead

Cengage Group; Anchorage (AK); On-site; USD 58,000 - 76,000; Full time

Job summary

Cengage Group is seeking a Campaign Execution Project Manager to lead planning, coordination, and end-to-end campaign delivery across marketing channels. You will ensure initiatives align with customer journeys and drive measurable business impact.

Collaborating with content, creative, web, media and events teams, you will apply Workfront and foster continuous process improvements, balancing a robust project portfolio with high performance standards while maintaining on-time, on-budget execution.

Qualifications

• Bachelor’s degree in Advertising, Marketing, Communications, or equivalent experience.
• Minimum of 5 years of Project Management experience with a strong track record.
• Proficiency in Workfront is preferred, or a similar project management tool.
• Outstanding communication skills for interacting with both internal and external collaborators.
• Strong problem-solving, project management, and analytical abilities.

Responsibilities

• Project managing end-to-end campaign execution, ensuring efficiency and alignment between marketing partners and functional team areas.
• Working with Marketing Team members to understand and act on integrated campaign plans that improve conversion rates and business outcomes.
• Collaborating and prioritizing work across functional teams including content, creative, web, media, and events to deliver campaigns on time and within budget.
• Applying our designated project management system, Workfront, to further seamless cooperation and collaboration.
• Reflecting on process improvements and developing new strategies to boost workflow efficiency and productivity.
• Balancing a robust project portfolio while maintaining high-performance standards.

Skills

Project management

Communication

Analytical thinking

Problem solving

Marketing knowledge

Education

Bachelor's degree in Advertising, Marketing, Communications, or equivalent

Tools

Workfront

Job description

Cengage Group is seeking a Campaign Execution Project Manager to lead planning, coordination, and end-to-end campaign delivery across marketing channels. You will ensure initiatives align with customer journeys and drive measurable business impact.

Collaborating with content, creative, web, media and events teams, you will apply Workfront and foster continuous process improvements, balancing a robust project portfolio with high performance standards while maintaining on-time, on-budget execution.