Field Marketing Manager - Remote

Three Spirit Drinks; New York (NY); Remote; USD 90,000 - 100,000; Full time

Job summary

Three Spirit Drinks is on the lookout for a passionate Field Marketing Manager to elevate brand presence through innovative marketing strategies and effective partner relationships. This role involves leading sampling programs, managing budgets, and collaborating closely with sales teams to enhance brand awareness in the evolving beverage landscape, all while operating in a dynamic remote work environment.

Benefits

Competitive salary and benefits package

Employee product allowance and sampling opportunities

Flexibility to work remotely

Qualifications

• 5+ years of field marketing experience in the beverage industry or functional food.
• Proven collaboration with sales teams and execution of sales plans.
• Ability to travel 50% or more.

Responsibilities

• Lead and manage outsourced demo brand ambassadors.
• Manage regional field marketing budget efficiently.
• Build strong business relationships with retail accounts.

Skills

Strategic Thinking

People Agility

Critical Thinking

Presentation Skills

Relationship Building

Agile Learning

Job description

Three Spirit is a dynamic company revolutionizing the beverage industry with a collection of functional non-alcoholic spirit and wine alternatives designed to elevate your mood and empower mindful moments. Our products combine the art of mixology with plant science to create sophisticated alternatives to alcohol that don't compromise on taste, experience, or social connection.

About the Position

Do you have a passion for innovative beverages and a knack for building relationships? Are you energized by creating excitement around new products in the beverage industry? Are you experienced in field marketing with specific experience in spirits, wines, or functional beverage channels? If so, then Three Spirit wants you!

We are seeking a dynamic and results-driven Field Marketing Manager to join our growing team. This role will be responsible for leading our events and sampling program while supporting strong retail partnerships and in-store programming. You'll work closely with our sales & marketing team to implement strategic field marketing initiatives that drive brand awareness, trial, conversion, and sales velocity at retail. The ideal candidate will excel at building and managing relationships with brand ambassadors, event partners, retailers, and key accounts while thriving in a fast-paced environment with a passion for innovative, disruptive brands in the beverage space.

About You

• 5+ years of field marketing experience in the beverage industry or functional food.
• At least 3 years in a management role.
• Proven experience collaborating closely with or being a part of sales teams, with a solid understanding of developing and executing sales and promotion plans.
• Strategic Doer : Ability to translate strategy into actionable steps, combining strong strategic thinking with the drive to execute projects effectively.
• Hyper-organized with attention to detail
• Results-oriented : Demonstrates initiative, determination, and teamwork to achieve desired outcomes in alignment with Three Spirit values.
• Critical Thinker : Utilizes various data sources to develop insightful strategies and actions that drive marketplace impact.
• People Agility : Effectively communicates, builds trust, and collaborates within the team using strong interpersonal and communication skills.
• Agile Learning : Adapts quickly to new situations, leveraging past experiences to create opportunities and overcome challenges.
• Presentation & relationship building skills
• Ability to travel 50% or more.

Bonus Points For

• Experience working in spirits, wine or functional beverage brands
• Experience making great tasting drinks at a high standard.
• Experience in the specialty, natural, and premium beverage channels
• Understanding of the changing landscape in adult beverages and emerging consumer trends

Key Responsibilities

• Recruit, lead and manage an outsourced set of demo brand ambassadors (internally sourced and agency) and 3rd party merchandizing teams.
• Manage the regional field marketing budget to ensure efficient allocation of resources.
• Collaborate closely with sales and marketing teams to create and communicate region-specific plans for expanding the Three Spirit portfolio.
• Engage with retail accounts to drive volume sales, enhance distribution, and monitor pricing and shelf space management.
• Build and nurture strong business relationships with key customers, addressing their needs to improve customer satisfaction.
• Participate in sales and marketing meetings to identify opportunities for maximizing joint efforts.
• Organize and execute effective market blitzes for distributor partners and GSM’s in coordination with the Three Spirit salesforce.
• Monitor weekly performance, identify proactive opportunities to close gaps, and track KPIs, key launch metrics, and other defined items.
• Lead Trade Shows across US
• The opportunity to be part of a passionate and innovative team in the most exciting category in beverage.
• A dynamic, transparent and collaborative work environment
• Opportunity to shape the field marketing strategy for a revolutionary brand in the non-alcoholic space
• Competitive salary and benefits package
• Employee product allowance and sampling opportunities
• Flexibility to work remotely
• The chance to make a real impact on the future of the beverage industry

Salary range is $90,000 - $100,000 depending on experience.

Location

Remote - US wide

Three Spirit is an equal opportunity employer committed to diversity and inclusion in the workplace. We encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, or veteran status.

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Field Marketing Manager • New York, NY, US