Insurance Product Management Leader

LPL Financial; Fort Mill (SC); On-site; USD 109,000 - 182,000; Full time

Job summary

LPL Financial is seeking an AVP Product Management - Insurance to drive strategic direction, development, and lifecycle management of insurance product offerings. This role partners with advisors and internal teams to align products with business growth, profitability, and regulatory compliance.

The ideal candidate will lead end-to-end product lifecycle for life, annuities, LTC, and disability products, conduct market research, define roadmaps, and manage carrier relationships to deliver

Qualifications

• Bachelor’s degree in Business Administration, Finance, Marketing, or a related field.
• Minimum of 2-5 years of experience in product management.
• At least 5 years of experience within the insurance or financial services industry.
• Proven track record of successfully launching and managing insurance products.
• Deep understanding of insurance products, including life, annuities, long-term care, disability, and related regulatory requirements.

Responsibilities

• Lead the full product lifecycle for assigned insurance products, including research, development, launch, enhancement, and ongoing management.
• Conduct market research, competitive analysis, and client needs assessments to identify product opportunities and recommend enhancements.
• Define product strategy, vision, and roadmap in alignment with business objectives and regulatory requirements.
• Partner with sales, marketing, compliance, supervision, legal, operations, and technology teams to support product development and implementation.
• Manage relationships with insurance carriers and third-party vendors, including product evaluation and contract negotiations.
• Develop business cases for new product initiatives, including financial analysis and return on investment assessments.
• Oversee the development of product documentation, training materials, and sales enablement resources.
• Monitor product performance metrics and implement improvements to optimize adoption, sales, and profitability.
• Track industry trends, regulatory developments, and competitive activities to inform product strategy.
• Serve as a subject matter resource for insurance products and provide support to internal stakeholders and advisors.

Skills

Market research

Product strategy

Regulatory awareness

Stakeholder management

Financial analysis

Communication skills

Strategic thinking

Experience with financial advisors

Education

Bachelor’s degree in Business Administration, Finance, Marketing, or a related field

Job description

LPL Financial is seeking an AVP Product Management - Insurance to drive strategic direction, development, and lifecycle management of insurance product offerings. This role partners with advisors and internal teams to align products with business growth, profitability, and regulatory compliance.

The ideal candidate will lead end-to-end product lifecycle for life, annuities, LTC, and disability products, conduct market research, define roadmaps, and manage carrier relationships to deliver