Instructional Designer

Meta; Menlo Park (CA); On-site; USD 90,000 - 138,000; Full time

Job summary

Meta is seeking an experienced Instructional Designer to join the Business Education team. This role involves creating educational content for global audiences, collaborating with various teams, and ensuring that training materials remain accessible. Candidates should have a passion for instructional design and a proven track record in content development.

Qualifications

• 5+ years of experience in educational content development.
• Proficiency in leveraging authoring tools for eLearning.
• Experience managing the full content development lifecycle.

Responsibilities

• Perform needs analysis and develop content strategies.
• Design and develop engaging webinars and eLearning experiences.
• Evaluate content effectiveness and develop optimization strategies.

Skills

Content strategy

Stakeholder engagement

Webinar design

eLearning development

Data evaluation

Design feedback

Education

Bachelor's degree in Business, Communication, Digital Marketing, or Instructional Design

Tools

Figma

Adobe Creative Suite

Google Slides

Articulate

Captivate

Job description

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This range is provided by Meta. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$90,000.00/yr - $138,000.00/yr

Meta is seeking an experienced Instructional Designer to join the Business Education team, a global training team dedicated to delivering exceptional learning experiences for people across multiple channels. As an Instructional Designer on the Meta Blueprint team, you will play a crucial role in designing content that educates small businesses, agencies, global partners, and advertisers on how to achieve their business goals using the Meta family of apps and services.The Business Education team creates Meta Blueprint learning content and has three pillars: Online (eLearning: online courses and video), In-person (live and virtual webinars), and Certification (proctored exams that test advanced-level competency in advertising). In this role, you will have the opportunity to create educational content for various global audiences, collaborating internally with teams across the organization to curate training content, explore new training methods, and develop ILT, VILT, video and eLearning education solutions. You will be responsible for new content development and maintenance of existing content with regular updates, ensuring that our scaled education remains accessible to businesses of all sizes.Our team is passionate about making a meaningful impact through business education, and we're looking for someone who shares our enthusiasm. If you have a passion for instructional design, enjoy being hands-on in developing world-class learning materials, and are excited about joining a growing team, then this might be the right opportunity for you.

Instructional Designer Responsibilities:

• Perform needs analysis, develop content strategies and drive execution of training design plans that align with organizational goals and help learners achieve their business objectives
• Engage and build relationships with cross-functional teams and stakeholders (Product Marketing, Creative, Program Design, Legal, Platforms, etc.) to successfully launch scaled educational products
• Design and develop engaging, informative, and visually compelling webinars, eLearning and video-based learning experiences
• Manage a content portfolio, ensuring all training materials are accurate and aligned with larger training goals and initiatives
• Evaluate content effectiveness and develop optimization strategies based on quantitative data and qualitative feedback
• Stay current with technological and educational trends to help our team remain innovative and effective in our training methodologies
• Provide design feedback and guidance on multiple training projects, including copywriting, content hierarchy, typography, layout, and color
  
  

Minimum Qualifications:

• Bachelor's degree in Business, Communication, Digital Marketing, Instructional Design or a related field
• 5+ years of experience in educational content development
• Experience with design tools such as Figma, Adobe Creative Suite, Google Slides, and other software used for creating training experiences
• Proficiency in leveraging authoring tools (Articulate, Evolve, Captivate) to create engaging eLearning content
• Proven track record of working effectively across different teams with various stakeholders and subject matter experts
• Experience managing the full content development lifecycle from needs analysis to training evaluation
• Experience working in a fast-paced content development team environment
  
  

Preferred Qualifications:

• Experience with digital marketing, advertising teams or agencies
• Experience with Meta's advertising tools and products
• Experience developing technical training materials
• Experience facilitating training in both classroom and virtual environments
  
  

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$90,000/year to $138,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education and Training

• Industries

  Technology, Information and Internet

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