Institutional Marketing Program Manager

Fisher Investments; Tampa (FL); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) match

Paid time off

Family leave program

Hybrid work program

Job summary

Fisher Investments is seeking an Institutional Marketing Program Manager to lead strategic initiatives for FIIG's global sales and service efforts. You will create and distribute complex marketing content across platforms, using analytics to refine campaigns and collaborate with key internal stakeholders.

Reporting to the Institutional Marketing & Analytics VP, you will manage high-impact projects, tailor marketing strategies by region, and ensure consistent branding across channels while

Qualifications

• Bachelor's Degree or equivalent combination of education and experience required
• 4+ years of related industry experience
• Ability to navigate ambiguity and adapt to shifting priorities, demands and timelines
• Experience creating and executing strategic marketing initiatives
• Demonstrates proactive communication and analytical and problem-solving skills; able to work independently and in a team
• Ability to elicit cooperation from senior management, internal clients, and other departments
• Proficient in MS Office and/or Adobe Creative Suite

Responsibilities

• Lead high-impact projects, balance multiple responsibilities, and manage timelines
• Develop customized marketing strategies with internal partners based on regional needs
• Create engaging posts for external platforms and curate content to inform strategy
• Oversee production and distribution of content series using visuals and videos
• Audit and optimize the Fisher Investments FIIG website for content quality and UX

Skills

Project management

Strategic marketing

Analytical thinking

Communication

Cross-functional collaboration

Education

Bachelor's degree

Tools

MS Office

Adobe Creative Suite

Job description

Overview

The Fisher Investments Institutional Group (FIIG) manages over $60 billion in global assets for foundations, pensions, corporations and other institutional clients. Providing exceptional service to our clients is essential to retaining, strengthening, and growing these relationships.

The Opportunity:

The Institutional Marketing Program Manager manages and executes strategic initiatives for FIIG's global sales and service efforts. This encompasses the creation and distribution of complex marketing content across various platforms, using analytics and insights to improve our marketing efforts. Reporting to the Institutional Marketing & Analytics VP, in this role you will collaborate with internal stakeholders to create effective marketing plans while driving long-term initiatives to elevate Fisher Investments Institutional Group's presence and ensure consistency in messaging and branding across all channels.

The Day-to-Day:

• Lead high-impact projects annually, balancing multiple responsibilities and demonstrating strong project management skills to drive successful outcomes for the team/group-wide. Oversee all aspects including planning meetings, setting deadlines, assigning responsibilities and monitoring progress
• Communicate with partners from within FIIG and across the firm to develop customized marketing strategies based on regionalization and business-specific needs
• Create compelling and engaging posts for external content platforms (e.g. LinkedIn), curate content from various internal and external channels to offer post suggestions and generate ideas for trending market topics relevant to institutional investors Compile and analyze analytics to inform content strategy for optimal engagement
• Manage the entire production and distribution process for content series using a variety of mediums including interactive graphics and videos. Develop visually compelling and engaging content, such as macro charts, animated charts, and videos
• Proactively maintain and audit the website, providing and implementing recommendations for updates aimed at enhancing content quality and optimizing user experience

Your Qualifications:

• Bachelor's Degree or equivalent combination of education and experience required
• 4 or more years of related industry experience
• Can navigate ambiguity and adapt to shifting priorities, demands and timelines
• Experience creating and executing strategic marketing initiatives
• Demonstrates proactive communication and developed analytical and problem-solving skillsExperience working both independently and in a team-oriented, collaborative environment
• Ability to elicit cooperation from different sources, including senior management, internal clients, and other departments
• Proficient in MS Office and/or Adobe Creative Suite

Why Fisher Investments:

We work for a bigger purpose: bettering the investment universe. We take great pride in our inclusive culture, our learning and development framework customized for every employee, and our Great Place to Work Certification. It's the people that make the Fisher purpose possible, and we invest in them by offering exceptional benefits like:

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• This is an in-office role. Based on your role, tenure, and performance eligibility you may have the opportunity to participate in our hybrid work from home program. This program is subject to change.

FISHER INVESTMENTS IS AN EQUAL OPPORTUNITY EMPLOYER